5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem. Why Executives Need to Be Involved.

How To 244

How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. An online customer community is a good place to start.

How To 170

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

How To 173

How to Sunset an Educational Program

WBT Systems

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. How to tell it’s time to sunset an educational program. Talk to past students too about their experience. Value to market.

How to Convert Association Prospects to Members

GrowthZone

Frank Kenny outlines the strategic process for converting prospects to paid members. You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. Is there anyone they would like to meet?

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business. They have access to the latest and greatest, while others must wait for access.

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. Imagine how it feels to be your customers.

Daily Buzz: How to Make Remote Workforces Work

Associations Now

million in revenue in 2017. Here’s how they did it. Also: how longtime members can increase the value of your association. You’ve heard the conversations about remote workforces: There are many pros and cons, but when it comes down to it, do they work?

How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

You hit your presentation out of the park… until the CFO asks how online community engagement is impacting sales goals. Do all those forum posts translate to more revenue? We know to our core that it’s valuable and it does impact business results.

How To 164

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. Objective #3 - Revenue.

eBook 104

How to Prepare a Business Case for a New LMS

WBT Systems

Or, it doesn’t have the functionality to allow your online learning business to grow. You need a better LMS but the powers that be aren’t going to like that news. Your argument for a new LMS has to be rock solid, so first we’re going to explain how to prepare a business case for a new LMS. Then, in our next post, we’ll explain how to make a compelling presentation of that case. How is it negatively impacting learners?

LMS 108

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

Tips for Preserving Your eLearning Programs

Blue Sky eLearn

” I’ve taken that to heart over the years and have created many, many good binders. To preserve the online education programs and processes I worked so hard to put in place! Here are some tips to get you started: Education Department Overview.

Tips 191

What will 2016 bring for associations?

Aaron Wolowiec

From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. The demand for knowledge will continue to grow this year, specifically the focus on certification programs. Do you have predictions to share?

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

LMS 219

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Association Brain Food Weekly: 5.24.19

Reid All About it

They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing the winners’ success stories. There’s a lot more to Appalachia than what you find in mainstream books and movies.

Association Brain Food Weekly: 5.26.17

Reid All About it

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Introduction to Reading the Waves of Change.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” That means you spent $200 each to acquire those members. But how much more? What I can tell you, though, is that you do need to think about it.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list? Nine ways to convert webinar leads into sales.

The Most Important Things to Consider When Creating Your Association’s Annual Budget

Association Management

A well-planned budget will focus on the primary goals and objectives of the organization and provide financial and programmatic adaptability— key ingredients to maximize sustainability – for both the short and long terms. Use your budget as a point of reference, not a static document.

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Higher Logic

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Monday Buzz: The State of Association Publishing

Associations Now

Plus: Why keep so much information stored away in unintuitive documents? “Overall, associations expect to generate publishing revenue of $30.00 “Many have been able to maintain margins with spending cuts as revenue has faded, though.

Why You Should Be Measuring Community Vibrancy

Higher Logic

Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. Just think about your community’s vibrancy when compared to retention and revenue.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Association Brain Food Weekly: 1.12.18

Reid All About it

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. If you’d like to see that list every week, please subscribe over there.

eBook 141

6 Key Features of the Best Learning Management Systems

Higher Logic

According to employers, new college graduates don’t have the skills to fill entry-level jobs. Their professional development and competency-based learning offers are second to none. To make sure you’re on the right path, look for a system with these five essential features.

Small, But Mighty: A Resource for Small Nonprofit Leaders

Beth Kanter

Note from Beth: I’m honored to be a member of the Leap Ambassadors Community , a group of people in the nonprofit sector who care deeply about high performance. As a member of the NTEN Board, I used this framework to help us work through our performance evaluation process.

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. If you do, you’ll be granted a lifetime subscription to read the reviews of others. I’ll be happy to feature it as long as it’s not too product-centric.

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. If you do, you’ll be granted a lifetime subscription to read the reviews of others. I’ll be happy to feature it as long as it’s not too product-centric.

Customer Engagement Takes Center Stage at INBOUND 2016

Socious

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. How Your Path to Growth Has Changed. 10 years ago, your customers and prospects only had four to five vendors to choose from.

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. This review seeks to delve deep into the debt recovery process. has a revenue of $31.5

Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12.

LMS 130

Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12.

LMS 130

Maintaining Your Business Continuity in the Event of a Man-Made or Natural Disaster

Association Management

Your first thought is always, “Something happened to the kids!” However, as you come back to your senses a bit and realize that it is probably work-related, nothing really prepares you for the person on the other end of the line telling you, “We have a business emergency! It’s 3 a.m.

3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. The next movie Netflix suggests to you is also AI at work.

Association Communication Evolution

AssociCom

They communicated face to face because there were few other options. The Academy of the Mysteries of Nature was required by the Pope to close eighteen years later under suspicion of sorcery but the Royal Society of London which first met in 1660 has lasted a little longer. In 1662 it was first permitted to publish and it is still doing so. Publishing technology allowed mass printing of documents. People will still meet face to face and some will meet virtually.

Best Benefit Ever: Helping Realtors Optimize Their Online Presence

Associations Now

The National Association of Realtors is giving members web tools to boost their.realtor domains. As Placester CEO Matt Barba said in a statement , the partnership allows brokers and agents to “take control of their online presence.”

Keep Your Strategic Communications Plan Alive

Associations Now

At worst, you will have spent hours creating a document doomed to sit on a shelf collecting dust. Your plan needs to identify your association’s competitive edge and outline how you can capitalize and protect it. It’s up to you to keep your plan alive.

Negotiating With the CBE Group

SocialFish

Debt collection is what we call a ‘necessary evil’ because creditors will do anything they can to recover what is owed them. Recently, they partnered with the Internal Revenue Authority (IRS ) to collect on overdue federal taxes. How can you best deal with a debt collector?

Iowa 65