How To Land Sponsorships For Your Virtual Events

Association Success

It’s also changed how they get them sponsored. Moving to a 100 percent virtual environment is a great safety precaution, but it doesn’t come without its challenges. This is especially true when it comes to meeting revenue goals. Invigorate Revenue

How to Justify an AMS Purchase to the Association Board

GrowthZone

Or, maybe you’re starting from scratch and it’s time to push your organization forward with membership, engagement, and retention strategies that you can’t accomplish on your own. Here is what every decision-maker will want to know: What is our return on investment?

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem. Executive participation isn’t just another ‘nice-to-have’ for online communities. Why Executives Need to Be Involved. The Top 5 Barriers to Executive Participation and How to Fix Them. Not Sure How.

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How to Increase Customer Retention with an Online Community

Higher Logic

That’s substantial, but according to the Harvard Business Review , it may be on the low side. That same five percent retention increase may be able to increase revenue by up to 95 percent. So where should you invest your time and resources to effectively increase customer retention? An online customer community is a good place to start. Here are five ways to increase customer retention using an online community.

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How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere. That can make growing a community management career slow-going, but only if you’re content to take the back seat. 4 Ways to Grow Your Community Career.

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4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business. Understanding what makes them tick and how to keep them engaged and purchasing is key to long-term success. Here are four ways you can use your customer community to gather data and craft helpful messages that convince your customers to keep buying.

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. If you want to grow your business, you need current customers to keep buying. If you want to meet and exceed the 20 percent benchmark, you need to understand and influence customer purchasing behavior.

How to Convert Association Prospects to Members

GrowthZone

Frank Kenny outlines the strategic process for converting prospects to paid members. You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. You want to turn your lead into a customer.

Daily Buzz: How to Make Remote Workforces Work

Associations Now

million in revenue in 2017. Here’s how they did it. Also: how longtime members can increase the value of your association. You’ve heard the conversations about remote workforces: There are many pros and cons, but when it comes down to it, do they work?

How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

You hit your presentation out of the park… until the CFO asks how online community engagement is impacting sales goals. Do all those forum posts translate to more revenue? We know to our core that it’s valuable and it does impact business results. But demonstrating that to management with rock solid analytics is tricky. In the case of online communities, regression analyses can show how engagement activities impact business goals.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

How to Sunset an Educational Program

WBT Systems

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. How to tell it’s time to sunset an educational program. Talk to past students too about their experience.

How to Prepare a Business Case for a New LMS

WBT Systems

Or, it doesn’t have the functionality to allow your online learning business to grow. You need a better LMS but the powers that be aren’t going to like that news. Your argument for a new LMS has to be rock solid, so first we’re going to explain how to prepare a business case for a new LMS. Then, in our next post, we’ll explain how to make a compelling presentation of that case. How is it negatively impacting learners?

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Tips for Preserving Your eLearning Programs

Blue Sky eLearn

” I’ve taken that to heart over the years and have created many, many good binders. To preserve the online education programs and processes I worked so hard to put in place! At some point, circumstances that may or may not be in your control will dictate that someone else is going to need to review past decisions in order to make future ones. Here are some tips to get you started: Education Department Overview. Other Documentation.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I always look forward to reading this report so, if you haven’t already received an email from Tony Rossell at MGI, I encourage your association to participate by following this link. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”. 9 Social Media Metrics to Monitor.

What will 2016 bring for associations?

Aaron Wolowiec

From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. So, will there be an uptick in swapping of online materials and open source documents? Or it learns how to better network.

Association Brain Food Weekly: 5.26.17

Reid All About it

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. To be successful, you need to consciously align your diversity efforts with the culture and strategic focus of your organization.”. This good post from WBT Systems: how to help members develop a learning habit.

Association Brain Food Weekly: 2.21.20

Reid All About it

We all want to be fair and inclusive, but biases are natural and inevitable. In the last post of their series on chapters in crisis, Billhighway explains how to help chapters recover from and prepare for natural disasters. How’s that, you say?

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” That means you spent $200 each to acquire those members. Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers.

Association Brain Food Weekly: 5.24.19

Reid All About it

They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing the winners’ success stories. WBT Systems takes a look at this unsettling situation and suggests ways to bring learning into the association workplace. Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list? Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Nine ways to convert webinar leads into sales. How valuable?

Association Brain Food Weekly: 1.12.18

Reid All About it

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. Since being human means having cognitive biases, you should understand how they affect your opinions and sense of reality.

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A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Higher Logic

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels. of data, Riot Games uncovered tactics to reduce - if not end - toxic trolling within their game, League of Legends. How did Riot Games approach the problem? How does this help your community?

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. Once they do, you’ll be able to: Search and browse community software reviews without the interference of a bunch of other types of software cluttering your research.

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. Once they do, you’ll be able to: Search and browse community software reviews without the interference of a bunch of other types of software cluttering your research.

Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. Hope to see you there! You will come away with some actionable insight to keep your organization moving forward. But how do you do it?

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Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. Hope to see you there! You will come away with some actionable insight to keep your organization moving forward. But how do you do it?

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The Most Important Things to Consider When Creating Your Association’s Annual Budget

Association Management

A well-planned budget will focus on the primary goals and objectives of the organization and provide financial and programmatic adaptability— key ingredients to maximize sustainability – for both the short and long terms. Plenty of time should be allowed for preparation, internal and external review, revision and presentation to the Board of Directors for approval. Use your budget as a point of reference, not a static document. The budget: The lifeblood of any organization.

Monday Buzz: The State of Association Publishing

Associations Now

Plus: Why keep so much information stored away in unintuitive documents? “Overall, associations expect to generate publishing revenue of $30.00 “Many have been able to maintain margins with spending cuts as revenue has faded, though. Per member spending has dropped even further than revenue over the last 5 years, down 28 percent versus a 21-percent decline for revenue.” percent in 2013 to 9.3

Why You Should Be Measuring Community Vibrancy

Higher Logic

Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. But how far will Excel get you if you can’t get along with your coworkers or persuade your boss to try a brilliant new idea? People know about them and want to see positive results, but when push comes to shove, they don’t value them very highly.

Customer Engagement Takes Center Stage at INBOUND 2016

Socious

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. How Your Path to Growth Has Changed. 10 years ago, your customers and prospects only had four to five vendors to choose from.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

Association Communication Evolution

AssociCom

They communicated face to face because there were few other options. The Academy of the Mysteries of Nature was required by the Pope to close eighteen years later under suspicion of sorcery but the Royal Society of London which first met in 1660 has lasted a little longer. In 1662 it was first permitted to publish and it is still doing so. Publishing technology allowed mass printing of documents. People will still meet face to face and some will meet virtually.

6 Key Features of the Best Learning Management Systems

Higher Logic

According to employers, new college graduates don’t have the skills to fill entry-level jobs. Their professional development and competency-based learning offers are second to none. And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. They can deliver valuable training for both new and experienced professionals through easy-to-access and effective online tools.

3 technology trends to improve your association’s member experience

Nimble AMS

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. 76 percent of customers say it’s easier than ever to take their business elsewhere.

Maintaining Your Business Continuity in the Event of a Man-Made or Natural Disaster

Association Management

Your first thought is always, “Something happened to the kids!” However, as you come back to your senses a bit and realize that it is probably work-related, nothing really prepares you for the person on the other end of the line telling you, “We have a business emergency! As this reality hits you, questions start running through your brain , such as : “What happened to all of our files and data?!”. How are we going to notify our staff?! … It’s 3 a.m.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

How can your association deliver the experience your members have come to expect? Turn to technology innovation. One of the key findings from Salesforce’s second edition of the State of the Connected Customer report , points to the importance of innovation. The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation?

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. The process of debt collection is not a pleasant one, as you must spend time on the phone calling client after client, begging them to pay up what they owe. They are a well-established debt recovery agency that works with almost any creditor to help them recover debts they are owed.