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With Video - Seconds Matter to Your Audience - Here’s Proof

Support Services Unlimited

I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. Well maybe it is only easy to me because I’ve needed to become quite well versed in the various video delivery platforms, technologies, and techniques. Association Websites Technology Video Marketing

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Association Brain Food Weekly: 7.21.17

Reid All About it

A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” Host: American Marketing Association. Host: American Marketing Association.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. I learned about this vulnerability while reading the fifth edition of Association Learning + Technology from Tagoras. Tagoras learned that 93% of the survey participants use technology to deliver learning. Develop processes for e-learning product development and pricing.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

AMCs Engaged!

YourMembership Blog

At YM, we’re always adapting as the voice of the customer changes, when our competitors shift, or when new technology and business models emerge. Price sits high in the consideration criteria when selecting technology. Are You Built for Speed?

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Customer Engagement Takes Center Stage at INBOUND 2016


“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Has marketing changed in the ten years since HubSpot was founded? Method #2) Base Pricing on Customer Success.

Association Brain Food Weekly: 2.10.17

Reid All About it

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event.

Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation


In my last post, I emphasized the idea that the human side of this process is as important, if not more so, than the technology. Strategy —Is technology strategy integrated into your strategic plan? Innovation/Trends —How up to date are you with technology trends?

Thursday Buzz: Grow Your Attendee List

Associations Now

Simmons offers a variety of tips to help drive foot traffic, including using social media, building word-of-mouth, and writing good marketing content. Additionally, if approached properly, members may be willing to give a testimonial that you can use for future marketing opportunities.

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How to Create a Really Good LMS RFP

WBT Systems

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Doing your own research using a variety of methods: website review, calls, conversations with peers and technology vendors, and peer review sites like ReviewMyLMS. It gives technology providers an opportunity to understand your association and its resources, goals, challenges, and core requirements. What are your market challenges?

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How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Identify process, technology, and budget considerations. Process and technology changes required at the national and chapter level. Will there be more than one price? Next, think about technology. What type of membership marketing materials will you provide to chapters?

The Hidden Costs of Inefficiency

Associations Now

For New Yorkers, the most annoying thing might be that some of this is a direct result of pricing inefficiencies baked into the system. So what does this fascinating transportation anecdote have to do with technology?

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Lean Methodology: Before and After

Association Success

Since then, I’ve been implementing the methodology with my team at the National Council of Architectural Registration Boards (NCARB) where I work as Chief Information and Innovation Officer, leading the modernization of the organization through the implementation of technology. They were willing to give it a shot, so we laid out the assumptions: candidates don’t know what test preparation materials to choose, and the price of materials and the urgency of exams add to the problem.

Should You Crowdsource Your Event’s Note-Taking?

Associations Now

First released in 2008 , the Javascript-based tool, which has been open-sourced since Google acquired the technology to add into its failed Google Wave experiment , has the inherent advantage of being something that can be self-hosted.

Chamber Raises Red Flag Over India’s Intellectual Property Record

Associations Now

producers out of India’s solar technology market. ” The document particularly noted patent issues regarding green technology and pharmaceuticals, along with poor enforcement of intellectual property law. A new study by the U.S.

How to Use Twitter: A Guide for AEs : Off Stage

Off Stage

Recently I’ve been working on some social media/marketing presentations for Realtors, and I’ve gotten involved in the whole online networking scene. I reviewed the proposed new Social Marketing course from Internet Crusade, as well—it’s going to be very helpful to our members, I think (should be released soon!). However, it’s easy to broadcast links to documents, photos, and websites in general and again—these tools cost your organization nothing.

The Three Vs Of Big Data As Applied To Conferences

Velvet Chainsaw

Some organizers know the 4Ps of marketing: product, promotion, place and price. Marketing automation and demand generation systems can help conference organizers know when specific customers are ready to purchase registration. Tweet.

Association Brain Food Weekly: 5.4.18

Reid All About it

Mon 5/7 to Fri 5/18 – Documenting Membership Processes and Procedures Challenge: A 10-Day Online Challenge for Membership Professionals to Document Processes. Tue 5/8 at 11 a.m.* – The Road to GDPR Compliance: People, Process, and Technology. Bryan Clark, Associate, Vedder Price.

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CMI's Association Management Blog: Get It in Writing

Observations on Association Management

Rather, Im saying its helpful to document the commitments we make, and the commitments others make to us. Fortunately, I was able to direct the person to an email that documented what we had agreed and asked for any corrections to my notes. gas prices. (1). marketing. (1).

Get More Out of Your Live Events

Association Adviser

“Even exhibit staffers who are well-versed in your products and services do not know everything about the exhibition, the attendees, the exhibit hall, the target market, and the finer points of the exhibit layout and promotional props available for their use.” “While the sales rep may understand their product—they may not understand, or be comfortable, in the market in which they have been sent.” Hank Berkowitz, Editor in Chief.

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Association Brain Food Weekly: 6.15.18

Reid All About it

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute.

100% Attendance, Part 1 : Off Stage

Off Stage

The price (this call is toll free, but not all services may offer this). If you are using slides or documents, its always a good practice to host them somewhere (like so participants can access them after the event. Technology. Association Marketing.

Implications of Big Data

Plexus Consulting

All of these algorithms base their documentation off actions made by consumers. The price? The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers.

Peace Sells.But Who's Buying - Association Membership?

Association Subculture

Before we go down this road let me quickly identify what I am not: I am not anti-profit, I am not above paying a significant price for value and I am a realist. We bought music, watched movies, or disavowed movies and read books (or did both so we could grouse about how the movie butchered the books) , we went to theatre, paid high prices to obtain bootleg recordings from overseas and (more importantly) wore the uniform. marketing. (2). skip to main | skip to sidebar.

Association Certification and Accreditation Programs: Minimizing the Liability Risks

Plexus Consulting

Standards should never be arbitrary or capricious, or vague or ambiguous, and procedures should be developed that document the development and reasonableness of, and the objective basis for, proposed standards. Moreover, nothing in excess of a reasonable price should be charged to apply for or receive certification or recertification. In addition, document any and all complaints or concerns about the standards and revise the standards accordingly if appropriate. by Jeffrey S.

CMI's Association Management Blog: Training for Performance

Observations on Association Management

An untrained staff member can deliver a ruinous member service experience or can destroy an important document without knowing what he or she is doing. gas prices. (1). marketing. (1). technology solutions. (2). skip to main | skip to sidebar. Monday, February 9, 2009. Training for Performance. Occasionally, I will use this blog to admit guilt. This is one of those occasions. And my admission today is this: I am guilty of saying one thing and doing quite another.

CMI's Association Management Blog: Small Associations Can.

Observations on Association Management

Spread the load, and be careful to ensure that you document the processes as you go, in case you need to quickly shift to another volunteer. Labels: technology solutions. gas prices. (1). marketing. (1). technology solutions. (2). skip to main | skip to sidebar. Sunday, January 27, 2008. Small Associations Can Perform "Big". Small associations often lament the fact that they do not have the resources to perform as well as their larger brethren.

Challenge Your Association: Three Ways To Aim Higher in 2014

Associations Now

The Chromebook, which saw a big surge in market share during 2013, has a lot of the stuff the average user needs at a smaller price than much of its competition. (It You put all this work into effectively positioning yourself in the market.