Association Success
NOVEMBER 17, 2020
Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.
Association Success
SEPTEMBER 23, 2020
Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. There are many ways to repurpose existing content into downloadable resources. Compiling helpful one-pagers into a downloadable bundle. Craft a limited run newsletter. Download our worksheet.
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Association Success
SEPTEMBER 22, 2020
From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Newsletters from beat journalists who break news about your industry. Newsletters provide a key opportunity to personalize content for your audience. As a first step, be sure to collect subscribers’ names along with their email addresses.
Membersuite
FEBRUARY 17, 2022
Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Interested readers share their contact information to download these lead magnets. VIP meetups. Event registration.
EventMobi: Association Events
OCTOBER 19, 2023
Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more! appeared first on EventMobi.
Higher Logic
MAY 29, 2020
Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
Fonteva
MARCH 19, 2020
This is the first email marketing design trend on this list. If some of your members have opted out of email or direct mail communications, ensure those preferences are respected in all of your campaigns. This could be a prospect who filled out their email to download a resource from your website.
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