How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Give people indisputable reasons to renew. Ready to learn more?

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How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

How to Make Culture, Not Perks, Work For Your Organization

Higher Logic

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. Too good to be true. This has the potential to create resentment amongst organization members. How to define your organization's culture.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Also: strategies to add to your member recruitment toolbox. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. They all need to hear about the outcomes.”.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

eBook 124

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. Decision to Join. (3).

Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. No one likes to be in the dark. While this is human nature, you don’t want to be the source of their worries. Finally, when in doubt, it’s better to over communicate then under.”

Price 63

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. A free download of the full report is available, with site registration, using this link.

Membership Marketing Blog: 7 Proven Ways to Grow Your.

Membership Marketing

7 Proven Ways to Grow Your Membership. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals.

Price 63

What REALLY Drives Success for Your Association?

Spark Consulting

Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage.

Strategies for Association Success

GrowthZone

Learn about 3 ways to help your association. Association pros are tasked with running their organization’s day-to-day operations, finding ways to demonstrate value to members, and the list goes on…. Low-pressure tips for how to talk with people about your association.

9 “Musts” for a Successful Association Board Orientation

GrowthZone

You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. Understand their role/responsibilities and their relationship to the association.

Membership Hack: Logo Sharing

Associations Now

Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers. How to hack it? Members who join the Air Conditioning Contractors of America are encouraged to share ACCA’s logo.

Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. We still have a long way to go.

How Associations Help Under 30s with Career Growth

GrowthZone

Associations offer members the opportunity to include substantive elements in their resumes. Membership builds credibility, indicates a commitment to the field, signals a commitment to professional and ethical standards, and assures knowledge of industry trends and developments.

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

According to Aberdeen Research , firms with online communities: Enjoy 5.4x Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. These components are difficult to manage using traditional customer relationship tools.

eBook 168

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Identifying Association Trends – It’s About the Data

YourMembership Blog

We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. It’s free to download, so be sure and get your copy today.

Four Reasons Your Marketing Team Needs Community

Higher Logic

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. We believe the AMC industry will continue to experience growth opportunities for the foreseeable future. The Roadblocks to Success.

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. They are also likely to bring digital expertise from their daily job.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. Who regularly visited your website to read content or download resources?

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Be a Social CRM Hero!

SocialFish

Just a quick recap of our How To Be A Social CRM Hero series so far. DOWNLOAD THE FULL SERIES HERE. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? How to Apply Social to Communications.

Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. But only up to a point. Because of that, they often don’t live up to expectations.

Analytics Will Make You See Members Clearly

Associations Now

Membership teams have questions about how to build insights from web analytics and data. A few experts explain how membership pros can increase their data visibility and easily spot “dark social” traffic. The underlying idea for the dashboard is to see beneath the surface.

Steal This Idea!

Association Adviser

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to point. But only up to a point. Because of that, they often don’t live up to expectations.

Get Open Community on Audible

SocialFish

We have FIVE DOWNLOAD CODES AVAILABLE - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed the way you work today? How has community management changed other business processes at your org (e.g.

Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

Mizz Information

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to a point. Because of that, they often don’t live up to expectations. They have to be.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

But when they don’t, it’s time to think about a replacement. Thanks to its integration with other software in your technology ecosystem, your AMS helps you move prospects, customers, and members through the four stages of the marketing journey : attract, convert, close, and delight. But is your AMS up to this job? Or is it merely chugging along, doing the same old things it always has—and not the things you need it to do today?

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow.

[WHITE PAPER] Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

SocialFish

In the association world, we tend to want to treat all our members equally: nobody is more important or special than anyone else. That’s a noble impulse and helpful, up to a point. Because of that, they often don’t live up to expectations. They have to be.

The Mystical World of Chapter ROI – Assessment Included

Chapter Chat

We continue to hear the same question being asked – are chapters worth it ? Our guts tell us yes, but having the numbers to prove it is much more challenging. Why is it so hard to calculate? How can it be turned into something manageable? Obstacles to ROI .

New Alzheimer Europe Service Connects Patients with Clinical Trials

Associations Now

As a way to connect patients with more treatment options, Alzheimer Europe (AE) launched a new service called Clinical Trials Watch , which tracks clinical trials on drugs to treat and prevent Alzheimer’s disease and other dementia conditions.

Management Misdemeanors: 10 Crimes Against Increased Volunteer Engagement

Idea Architects

Unfortunately, you don''t have too look too far to find organizations regularly committing management misdemeanors that get in the way of them engaging the volunteers they say are so important to them. Not responding to people who say they want to contribute. How novel.

What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. Perhaps that’s why we’re starting to see some backlash.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

——— While catching up on my reading last week, I spotted this opening sentence in a Pando Daily article : “In the fourth part of our totally unofficial, accidental series on how vertical professional social networks are changing the way industries work, we bring you…healthcare.”.

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? What route did you take to this position? But I also didn’t know what to do with myself.