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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. K eep an eye on what leads to conversion.

Strategy 169
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How to promote your new AMS purchase

Nimble AMS

Member newsletters. For less tech-savvy members, ensure you share news of your new AMS in your member newsletters. Download our whitepaper to discover how your entire organization can thrive with Nimble AMS! Download now Provide in-depth walkthroughs so members can learn to navigate the new AMS after implementation.

How To 122
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

As a result they were able to sunset three underperforming newsletters that required significant resources for the team. When it comes to observing data, IAEE likes to focus on metrics including product and publication downloads, event registrations, email interaction, social media engagement, volunteer signups, and donations.

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How to gain new leads using content you already have

Association Success

Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. There are many ways to repurpose existing content into downloadable resources. Compiling helpful one-pagers into a downloadable bundle. Craft a limited run newsletter. Download our worksheet.

Content 78
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4 types of ungated content to create to engage your audience

Association Success

Craft an engaging email newsletter. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Take Aetna , for example. Invest in a valuable white paper. Publish a public blog.

Content 148
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Four strategies to celebrate advocacy efforts at your association

Nimble AMS

Use email newsletters, social media, mailers, and phone calls to spread the word about upcoming advocacy initiatives and request volunteers to participate. Download now Provide updates on ongoing policies and details on how members can volunteer with your advocacy program. Boost member communications.

Strategy 142
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4 steps for engaging disinterested readers

Association Success

Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . If your website capabilities are limited, you can still segment your newsletter audience with relatively little effort. Download it now. Nurture reading habits.