The Golden Age of Newsletters

Higher Logic

In fact, good old fashioned email newsletters are having a bit of a renaissance. I used to get most of my reading material from social media (a place I still go) but am now often guided by newsletters -- everything from 730DC to Buzzfeed News to Lena Dunham’s Lenny and more (who knows how many newsletters I’ve signed up for recently). I like the commentary and specificity of each newsletter. What is it about newsletters that’s becoming so trendy?

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Download More Information.

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. It offers a daily or weekly newsletter as well as a database of ideas, trends, and innovations organized into more than 20 industry categories.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Download More Information. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. He also teaches presentation design and facilitation to subject matter experts. Sunday, February 12, 2012.

Associations Unorthodox e-book available on August 8

Principled Innovation

Jeff De Cagna’s new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , will be available as a free download beginning this Wednesday, August 8. s new Serious Questions electronic newsletter!

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Calling all online community software vendors


Download the 2015 guide to get a sense for what it’s all about. We’re making a small change to our guide download form in 2016 that should boost that number even higher. Is your community software company serious about the association market?

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space.

Defining Your Markets for Campaign Efficiency

Vanguard Tech

The following research companies provide downloadable reports, Sherpa, Forrester, Gallup Polls, and Nielsen. Finally she reads the monthly e-newsletter to make sure is up on all latest news in her profession.

Making Innovation Happen Survey: Sharing Key Results

Principled Innovation

You are welcome to download this video, as well as a PDF with an overview of these key results. The download link will bring you to a page where you will be able to access both files.). The workshop agenda is available as a PDF download. s new Serious Questions electronic newsletter! Video not showing? Find it on YouTube. Last week, I released some preliminary results from the P.I. Making Innovation Happen Survey.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

Bon Appetit put a casual, simple request paired with a real email address into their newsletters. HubSpot includes this emoji scale at the bottom of their newsletters. Build Your Automated Campaign Framework with our free, downloadable worksheet, below.

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Easy Social Media Posts for Associations


Download your printable copy of. It includes two full pages of strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. Managing social media for an association can be monotonous.

How to Get Amazon-Level Personalization (With No Extra Effort)


Method #2) Tailored Email Newsletters. Instead of creating one generalized newsletter for all your members, give each of your members the option to have a personalized newsletter delivered to them every day, week, or month. I’m attending a wedding next month.

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Hype Your Community Launch

Higher Logic

Announce in your newsletter. Not everyone is going to read your blog or open your newsletter, so make sure you reach every segment. Host a happy hour for people who’ve downloaded the app. Launching your new community is a big deal.

Protech Associates Creates “Tier 1 Support on Steroids”

Higher Logic

Bruffey added, “Our system enables non-profit organizations to customize their management processes to fit their particular needs, and we wanted an online community platform where users could ask their peers and our experts for advice and easily download documentation and training materials.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. It's free to download, no email address necessary.

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Digital Marketing Design Lookbook 2016


Associations can often find newsletter design to be a challenge, with so much content to share it can get a bit cluttered. Download your free copy of the design lookbook here! Let’s be honest. Looks matter.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. If you’re from the Midwest, you probably know someone who loves pickling anything and everything. (Or Or maybe you’re that person?).

ASAE12 Making Innovation Happen workshop agenda released

Principled Innovation

The agenda for Jeff De Cagna’s upcoming Making Innovation Happen workshop, to be presented during ASAE’s 2012 Annual Meeting (ASAE12) in Dallas, is now available for download [PDF]. s new Serious Questions electronic newsletter! The agenda for the upcoming Making Innovation Happen workshop, to be presented by Jeff De Cagna during ASAE's 2012 Annual Meeting (ASAE12) in Dallas, is now available for download.

Analytics Will Make You See Members Clearly

Associations Now

With the new dashboard in place, Yamkovenko can break down page views or downloads based on a member’s category, career, age, or geographic location, among other characteristics. Maybe someone copied that link from Twitter and pasted it into a newsletter.

No Web Designer? No Problem: 5 Free Web Design Resources

Mizz Information

If installing on Windows, you'll need to first download and install UTorrent or another Torrent client. One of the best things about working for a small staff association is that I get to do so many things--some of which I still have a lot to learn about.

Three New Formats To Increase Engagement At Your Event

Associations Now

For more information on how to run these sessions, download our Idea Jam guide. Everyone wants to make their event more engaging, output-focused, and fun. But it’s hard to know how to get started. Here are three formats to try! Interactive is the word of the day.

Are Your Products Aging Like Wine or Forgotten Yogurt?

Association Success

publications (magazine, newsletters, blogs, etc.). and VCRs (VHS or Betamax), to DVRs (LaserDisc, DVD and BlueRay), to downloading and streaming on multiple devices with a variety of services like Netflix and Hulu.

A Few LinkedIn Tips for Associations

Cvent Association Tips

Each page allows you to describe a service, list benefits, download a picture and include a video. Make sure to promote your LinkedIn group in your association email newsletters and other marketing materials.

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3 Features to Look for in an Online Community App [Research]

Higher Logic

If your app does its job and makes mobile participation easier, you may see a jump in activity once members download your app and use it to engage even when they’re not at a computer. We’ve heard about the importance of mobile for years.

Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

Newsletter/magazine articles. It’s not about simply posting a slide deck to a website for someone to download. Besides, when’s the last time you downloaded every single slide deck from ASAE’s annual meeting? Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum.

Daily Buzz: Host a “Member for a Day” Event

Associations Now

Optimizing your email newsletter for mobile, adding personality to your “from” field, and utilizing segmentation can improve your open rate , according to Content Marketing Institute. Encourage attendees to download your meeting app with these tips from the Eventsforce blog.

Association Communication Evolution


The term does capture the essence of the switch from top-down, one to many mass communication technologies such as publishing a magazine or newsletter, to the anyone can communicate, many to many communication possible with forums, wikis, blogs and online communities. People will still read their monthly newsletter or magazine and some will do so online. This blog is available as a.pdf for download here.

Canva for Associations


I’m talking about creating banner images for your website, a new header for your association’s monthly newsletter, a poster for your next event – things that will convey that your association is modern. I think you’ll agree with me.

There’s Nothing Artificial about the Intelligence AI Can Offer Associations

Association Adviser

Do you receive a newsletter with news customized to your interests? The result is a more relevant newsletter over time that the recipient wants to read more and more because it speaks directly to their evolving information needs. Photo by Alex Knight on Unsplash.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

When you’ve got marketing automation, you don’t need to send multiple emails or a newsletter that covers every topic of interest to your entire audience. Before we get started, let me say this: making mistakes is part of learning how to do anything well.

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]


Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. With over 10 million downloads and over 2 million daily users, you can see why this app is leading the live streaming trend.

Seven Reasons to Streamline Your Platforms

Higher Logic

Plus, if your community, website and AMS work together, you can then leverage different tools from each piece -- like setting up automated email messages to prospective members who just downloaded a resource -- to build both your organization and community engagement.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

Newsletter and Publication Advertising. Visit our Learning Center and download The Ultimate Guide to Non-Dues Revenue: The Ten Best Ideas for more inspiration and advice related to non-dues revenue.

What to Do If Your Association’s Online Course Failed

WBT Systems

What do they download or purchase? Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods. You were so proud. You really thought you had a great idea for an online course.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Sometimes it’ll be an email newsletter with text and images. Download the worksheet, Top 5 Automated Campaigns for Associations , to get an outline of five critical campaigns associations should run on a daily basis.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. You should also include regular calls for member-created content in your magazine, newsletter and on social media.

Membership Hack: A Soft-Touch Note

Associations Now

She reaches out to nonmembers, too, who may publicize job changes in trade magazines and newsletters. She often adds a few resources to the message, including a link to download an e-book on career change. “We Tell Us Your Hack What’s your favorite membership hack?

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.