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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution. Download our eBook for more details: 3. Hear more in this webinar with Jama Software: 2. Did you know?

eBook 194
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Special membership tier or education subscription. Education licensing. License your educational programs to companies that want to use them for in-house training. Online store.

Revenue 135
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How to gain new leads using content you already have

Association Success

This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. Craft a limited run newsletter. If you really want to get creative, a limited run newsletter is a great option to explore. . Create a downloadable resource.

Content 78
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Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210
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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. Educational event attendance (conference sessions and webinars). Do a search on Amazon to see how many ebooks cover the topic. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Review the numbers: Website and blog analytics.

Course 160
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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods.

Course 175
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. A targeted newsletter and streaming video series helps them build rapport with prospects. Skills gap assessments—along with continuing education recommendations to fill in gaps. Career webinars. Scholarships.