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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

Marketing 149
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Building Buy-In for an Online Community at Your Association

Higher Logic

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176
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Association Brain Food Weekly: 5.29.20

Reid All About it

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Thu 6/4 at 1 p.m.

San Diego 259
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12 Top Online Community Platforms: Build Better Connections

MemberClicks

With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences. With a robust set of features and a user-friendly interface, Kajabi also offers community-building tools to keep members engaged and connected.

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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it.