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How to gain new leads using content you already have

Association Success

Downloadable content is a popular inbound marketing tactic, and for good reason. This tactic allows your association to offer a free PDF worksheet, whitepaper, ebook or similar resource in exchange for the reader’s contact information. Craft a limited run newsletter. Create a downloadable resource.

Content 78
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Advertising : website, newsletter, mobile app, and print. Publication subscriptions at member and non-member rates.

Revenue 135
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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Make sure your emails are mobile-optimized. There are many more tips out there, but these are a few good ones to get you started and see how easy marketing automation makes your job.

Tips 159
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Building Buy-In for an Online Community at Your Association

Higher Logic

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Member Engagement and Retention.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!

How To 130
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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.