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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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3 Critical Things to Look for in Salesforce-Based Association Management Software

Nimble AMS

From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission. Look for a firm with revenues starting with a ”B,” not an ”M,” because it takes billions of dollars to move innovation forward. Innovation. Learn More.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Marketing automation can literally pay for itself by recovering this type of lost revenue. There are many more tips out there, but these are a few good ones to get you started and see how easy marketing automation makes your job. Marketing automation can help you send effective, personalized content to each member.

Tips 159
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What is Association Management Software?

SilkStart

A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. Download the eBook here. 6 ways an AMS can generate and collect revenue.