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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52
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The Big Picture: 20 Free eBooks About Social Media

The Big Picture

20 Free eBooks About Social Media. The New Rules of Viral Marketing - David Meerman Scott. Marketing Apple - MarketingApple.com. Masters of Marketing - Startup Internet Marketing. Podcast Marketing eBook - Christopher S. Marketing With Case Studies - Dynamic Copywriting. Shawn on Pinterest.

eBook 100
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics.

Analysis 142
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Association Brain Food Weekly: 5.29.20

Reid All About it

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual networking.

San Diego 259
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. Keep the webinar educational instead of promotional, and you’ll create webinar content that showcases your partner and earns you revenue.

Revenue 296
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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. So here’s the secret.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. How does this help your personalization strategy, you’re wondering? Walking the Fine Line of Email Personalization. You need to have a strategy for personalization. And what’s more , they’ve grown to expect it.

Marketing 149