[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

eBook 124

How to Make Culture, Not Perks, Work For Your Organization

Higher Logic

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. Too good to be true. This has the potential to create resentment amongst organization members. How to define your organization's culture.

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

According to Aberdeen Research , firms with online communities: Enjoy 5.4x Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. These components are difficult to manage using traditional customer relationship tools.

eBook 168

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

Report 224

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

Tools 224

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider.

Association Brain Food Weekly: 3.17.17

Reid All About it

I lift the glass to my mouth, I look at you, and I sigh. I made a pilgrimage to his grave long ago, just because. Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Thu 3/23 from 12 to 4 p.m.

DC 195

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Now, let's go back to that 90-9-1 principle for a minute.

Four Reasons Your Marketing Team Needs Community

Higher Logic

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

Team 162

New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

Build a Journey to Yes Using Marketing Automation


Machines are giving us the ability to understand and communicate with members more personally than ever before. If you seek to deeply engage constituents (And, who doesn’t?), marketing automation software offers tools to lift those relationships to a new level.

Increase Conference Attendee Engagement, Intimacy And Participation At Your Next Event

Velvet Chainsaw

If you have, you’ve experienced a range of emotions from anticipation to anxiousness to concern. Tips To Encourage Connections, Intimacy And Participation. As conference organizers, it is our job to find ways to encourage participation and foster attendee engagement.

eBook 105

Association Brain Food Weekly: 3.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Did I talk to these people? The rest of you, if you want to know what life is like on the wild and wooly side, this one’s for you too. How to Hit the Ground Running After Your Event.

eBook 63

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

4 Association Readings for the Fourth

SCD Group

Are you walking the tightrope when it comes to your association’s membership marketing? By Meagan Rockett via XYZ University Shelly Alcorn, an association blogger, describes this situation as follows: “Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests,” she writes.

eBook 61

How Your Association Marketing Plan Benefits from an AMS Upgrade


But when they don’t, it’s time to think about a replacement. Thanks to its integration with other software in your technology ecosystem, your AMS helps you move prospects, customers, and members through the four stages of the marketing journey : attract, convert, close, and delight. But is your AMS up to this job? Or is it merely chugging along, doing the same old things it always has—and not the things you need it to do today?

7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Is it time for your association to become part of the subscription economy? Think about everyone you know who belongs to Spotify, Netflix, Hulu, Audible, eHarmony, Blue Apron, or Stitch Fix. It has a nice ring to it, doesn’t it? Kindle ebooks (ahem).

eBook 36

SCD Group: Readings of the Week: Six Stories for Busy Association.

SCD Group

Here are six articles worth your time: Making Culture More than a Nice Word On Cisco shared via Maddie Grant At its essence, collaboration is about working together to accomplish a common goal. Or parachutes to snakes. Or Post-It notes to squirrels. The Myth of Potential: 5 Ways to Develop Talent From Joel Garfinkle via Ascent Management. Give employees time to focus. Increase Volume (Quantity) of Recruitment Efforts. Share to Twitter Share to Facebook.

eBook 57

SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

You may want to share these articles with your membership and marketing teams. This top-down, provider–to-customer product design conjures up for me images of amateur target practice. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Membership and the reason individuals belong to associations has shifted over the years. So Why Test in Membership Recruitment? Pages.