Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

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eBook Strategy Email Marketing Marketing 52

Association TRENDS

JULY 20, 2021

Marketing Automation isn’t just a tool to achieve operational efficiencies. Click here to download this ebook today! In fact, it’s actually a shift in philosophy around the way you communicate your brand and membership promise.

Marketing 52

Marketing eBook Tools Communications 52

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

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Marketing eBook Content System 198

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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Course Marketing eBook Content 186

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

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eBook Technology Social Media Innovation 34

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. By the way, if you're looking for reporting tools, you'll find some of our suggestions here: 48 No-Brainer Tools Every Marketer Needs. Good luck, marketers!

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Report Tips Marketing eBook 203

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

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eBook Technology Social Media Innovation 28

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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Marketing Guidelines Software Email Marketing 149

Jamie Notter

NOVEMBER 21, 2013

I am excited to announce the release of my second ebook, Culture that Works: How Getting Serious About Culture Unlocks New Performance. It is about reinforcing what drives the success of the enterprise, and subsequently being able to adapt the culture (sometimes one process at a time) as markets and internal dynamics shift.

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eBook Video Process Project 70

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

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Marketing eBook System Content 114

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Team Marketing Newsletter eBook 136

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

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CA Marketing eBook Tools 62

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

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Marketing eBook Member Engagement Guidelines 100

Higher Logic

FEBRUARY 21, 2020

Dive into this process more fully with a free eBook. Customer marketing is becoming increasingly important to tech companies. But everyone knows that marketing communications are much more effective when they’re targeted. The problem is, not many customer marketers have a tool to do this. Access it for free here: 2.

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eBook Tools Products Communications 286

Association Success

AUGUST 7, 2017

We need your help marketing a worldwide virtual conference. We publish articles and eBooks. We’re looking for someone to help us carry out the marketing plan of the event, as well as help with general promotions of our other initiatives, including article writing on our site. We host live online discussions and webinars.

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Marketing eBook Conference Leadership 76

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Produce a white paper or eBook. Share the on-demand version of your webinar.

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Content eBook Discount Revenue 197

Velvet Chainsaw

NOVEMBER 26, 2013

Here are three ebooks that discuss some of those event game changers. This eBook is for readers that understand the importance of mobile apps to customize and enhance the attendee experience. VCC was involved in writing this eBook by CrowdCompass. Mobile Apps: The New Event Essential. Mobile is everywhere and growing.

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eBook Price Proposal Conference 40

Higher Logic

MAY 20, 2020

Check out the Ultimate Guide to Marketing Automation, available below. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. That initial welcome can help improve engagement and retention rates.

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Revenue Learning Management System Member Engagement eBook 296

Higher Logic

SEPTEMBER 4, 2018

With the advent of marketing automation systems, companies are harnessing the power of the internet to draw customers to their site. You can create an eBook or offer a webinar to start fulfilling your content needs, but that takes time, and if you can’t do it yourself, it takes money. Attract Prospects. To do that, you need content.

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eBook How To Content Software 120

Higher Logic

JANUARY 3, 2020

An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience. Did you know? When Your Product Team Needs to Validate an Idea or Prioritize New Features.

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eBook Products Tips Tools 194

Velvet Chainsaw

JULY 13, 2015

At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. We’re making this eBook available to our blog subscribers. Sponsorships featuring logos, eyeballs and impressions don’t carry the same value they once did. Driving Change with Current Investors.

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eBook Revenue Conference Strategy 40

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. You can order your copy of the book in print or as an eBook on Amazon. How can a thriving membership program be planned and executed?

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Recruiting Recruitment eBook Revenue 95

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

Reid All About it

JANUARY 5, 2018

I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you. My secret ebook sale sleuthing method is daily alerts from BookBub , Early Bird Books , and Goodreads. As of Thursday afternoon, these ebooks were still on sale but act quickly if you want a bargain. Fiction first.

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Nashville eBook DC Chicago 150

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature. Marketing automation can help you send effective, personalized content to each member.

Tips 159

Tips eBook Newsletter Marketing 159

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

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Course How To eBook Price 160

AssociationChat

JUNE 7, 2022

Transformation is Coming in the Association Management System (AMS) Market. The Top 6 Reasons to Join an Association. Thinking About a New Association Management System? 10 Common Myths Debunked. The Association Chat Knowledge Hub provides instant access to: White papers. How-To Guides. Industry analysis. Case studies.

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eBook Case Study Library Analysis 52

Higher Logic

JUNE 5, 2020

Check out the eBook below for tips. Marketing (45%). Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. Average generate 6,130% ROI. Advanced generate 9,888% ROI.

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Analysis Cost eBook Report 272

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Maybe it means adding additional tools, like marketing automation, so you can all access the data and campaigns. Create consistent messaging.

Communications 174

Communications eBook Tools Team 174

Membersuite

OCTOBER 21, 2022

If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics. Drive Revenue and Provide a Major Competitive Advantage.

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Analysis eBook Software Report 142

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

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Revenue Certificate eBook Education 135

Aptify

JULY 1, 2021

Check out the complete list in the ebook, 50 Ways to Boost Your Association Membership. Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. Find co-marketing opportunities. Get it now.

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Recruiting Recruitment Social Media eBook 146

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. Innovative applications of AI and AR/VR technologies. About the Author.

eBook 36

eBook Technology Innovation Revenue 36

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. Innovative applications of AI and AR/VR technologies. About the Author.

eBook 36

eBook Technology Innovation Revenue 36

Aaron Wolowiec

JANUARY 7, 2013

The Kindle ebook is now available for just $9.99 (with other versions hitting the market soon) and you’re bound to stumble upon something interesting or helpful that’s sure to support or otherwise enhance your work. If you’re reading the ebook version, you can simply click on the links. The short version: Pick up a copy today.

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eBook How To Sample Price 100