Association TRENDS

FEBRUARY 18, 2021

Making connections and growing professionally is most likely one of the top reasons why members join your association. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. Member retention. Member win-back.

Member Engagement 52

Member Engagement eBook Strategy Revenue 52

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. Have additional questions? Submit them in the comment section below!

Member Engagement 61

Member Engagement Survey Social Media Communications 61

Higher Logic

JUNE 5, 2020

Check out the eBook below for tips. Marketing (45%). Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. staff members. Online Community Engagement Stats.

Analysis 272

Analysis Cost eBook Report 272

Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC.

Case Study 149

Case Study eBook Member Engagement Class 149

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Serious engagement boosts for your program.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Team 174

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membersuite

OCTOBER 21, 2022

If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement.

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

OCTOBER 4, 2016

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. As activity increases, so does member engagement. Are your executives expert networkers? Don’t See Value.

How To 266

How To eBook Software Library 266

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. If You Want to Fill Seats, Fill the Gaps in Your Event Strategy.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Potomac Core

OCTOBER 29, 2017

If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. Meeting this new reality is a hand and glove strategy for Associations who want to energize member engagement and increase Advocacy Impact for their members.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. Market Focus.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

MAY 5, 2015

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Market Disruption. Are boards and volunteers ready for their Association to position and help drive their industry positioning and growth in domestic and international markets?

eBook 100

eBook United States Revenue Innovation 100

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Segment email lists so that each member receives email that is relevant to them. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

Potomac Core

MAY 17, 2016

Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Transitioning your association’s focus to “ outward ” from “inward” will help connect your organization more directly to the external priorities that matter most to your members and the industry you serve.

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” It starts with surfacing actionable, market based data. Change the Conversation.

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

JUNE 3, 2015

The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. Global Market Volatility. growth and global market volatility, companies are seeking new and innovative approaches to grow revenue. As the Conference Board notes modest U.S.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Potomac Core

APRIL 5, 2016

Member Engagement Creates Association Relevance. Strategic member engagement builds a more durable and flexible framework for Associations in an era of uneven economic performance. With active listening and continually seeking alignment of its resources with member business and professional outcomes.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

MAY 19, 2015

At IARW, the results shifted perceptions and thinking about the Association and how it could be utilized to actively promote the industry in key markets. ( “Survey uncovers members’ “up-at-night” issues” ) It also generated significant dialogue about the future of the industry while it drive culture shifts at the staff and board level.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. In doing so, you will lay the groundwork to create a unique experience for your members. Segmented Communication and Engagement Tactics.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

APRIL 9, 2015

Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets. Commercial firms are investing heavily in tech savvy marketing and they are making their way into the C Suites of small, medium, and large firms across the United States.

eBook 100

eBook United States Survey Member Experience 100

Potomac Core

JANUARY 31, 2017

In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association. He points to how his Association is answering the call and positioning itself to be a growth agent for the printing and imaging industry.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

FEBRUARY 9, 2016

Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges. Big Data Strategies. Where is the unique value for associations?

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

JUNE 7, 2019

On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) Megan Lopez, senior marketing manager at Personify.

Proposal 170

Proposal eBook Maine Tips 170

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Potomac Core

JUNE 16, 2015

Recognizing global market complexities, Corey Rosenbusch, President and CEO, Global Cold Chain Alliance (of which IARW is a key partner) is moving away from the traditional association model. According to Rosenbusch, the entire tone of board meetings is much more positive and energetic because of the external market focus.

eBook 100

eBook Committee Member Engagement Strategy 100

Potomac Core

MARCH 22, 2016

Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. Positive Association Disruption through Member Engagement. Assessed whether the association’s core is operating at or near its full business potential. Positive Association Disruption.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Mariner Management

OCTOBER 17, 2019

Price the service as if the association had to buy it on the open market. But when combined, they provide a model that can help you determine the ongoing value of chapters to helping your association meet its goals of member engagement, member satisfaction, and overall member growth.

eBook 48

eBook Sample Price Certificate 48

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150