Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. Members lapsed in the last 7-24 months. Exploratory messaging: ask members to “take another look” and “rediscover” AARC.

Case Study 149

Case Study eBook Member Engagement Class 149

Aptify

JULY 1, 2021

Are you looking for even more ways to bring in new members and delight your current ones? Check out the complete list in the ebook, 50 Ways to Boost Your Association Membership. Once you have a plan in place, consider using the following 10 under-utilized, yet effective, member recruitment tactics. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Market like a pro. Your association marketing strategy can be applied to your events throughout the year.

Strategy 130

Strategy Software Social Media Discount 130

Potomac Core

APRIL 9, 2015

Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets. Commercial firms are investing heavily in tech savvy marketing and they are making their way into the C Suites of small, medium, and large firms across the United States.

eBook 100

eBook United States Survey Member Experience 100

Reid All About it

JUNE 7, 2019

On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) Megan Lopez, senior marketing manager at Personify.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Vanguard Tech

FEBRUARY 15, 2013

5 Great Reasons to Use Video for Content Marketing. Everyone and their brother is rushing into content marketing as it’s the next big thing (which I believe it is). So for every association website manager take a deep breath and relax, because you’ve been doing content marketing all along. Download the eBook here.

Resources 70

Resources eBook Video Content 70

Smooth The Path

MARCH 14, 2017

In this case, we can’t identify one or a few common problems to be solved; the new members are just too diverse. Larger associations may be able to use a very sophisticated marketing automation system to direct new members, based on their demographics, to resources just for them. Instead, a high touch AVTP may work best.

Association Value 68

Association Value eBook Member Experience Resources 68

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Articles and ebooks may still be the dominant format in which research is communicated, but different formats are more and more often being used to supplement, replace or expand beyond these artifacts. Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

Learning Management System 195

Learning Management System Education Technology Review 195

Nimble AMS

JUNE 10, 2021

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. If your association is going to deliver a modern member experience, it needs to be running the latest and greatest software. eBook: 6 things you should know before selecting your next AMS.

Software 78

Software System eBook Cost 78

Higher Logic

JUNE 6, 2019

On social platforms, your members are bound to see ads, which isn’t necessarily bad. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Socious

DECEMBER 19, 2016

eBooks, white papers, research, and other offers. You’re not obligated to migrate everything over to your association’s new website , just what you want to continue offering to your members. If you decide to go ahead with the updates, you need to see the project through or risk frustrating your members and staff. Website copy.

eBook 100

eBook Project Cost Content 100

MemberClicks

MARCH 28, 2023

With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences. With a robust set of features and a user-friendly interface, Kajabi also offers community-building tools to keep members engaged and connected.

Membership Management 52

Membership Management Software Directory Course 52

Reid All About it

JUNE 17, 2022

PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. It’s a new way to approach communication and engagement with members and customers. Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing.

DC 39

DC Revenue Washington Leadership 39

Higher Logic

AUGUST 13, 2019

If you're on the hunt for ways to engage your members, you're smart to be concerned. The Membership Marketing Benchmark Report from Marketing General Inc. reported that 41% of members did not renew membership because of a lack of engagement with the association.

Education 24

Education eBook Resources Library 24