EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

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WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Listening to podcasts.

How To 210

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

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Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. We’ve all gotten terrible impressions of businesses and organizations that flood our inbox with marketing emails and repeated appeals. Manage email newsletter subscriptions. The result?

Communications 209

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

millennials 150

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Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

How To 36

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Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

Member Engagement 119

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Higher Logic

MAY 29, 2020

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

Social Media 254

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Higher Logic

JUNE 6, 2019

Let’s be real: Google and Facebook own the majority of the ad market. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. The problem? Someone else gets the ad revenue.

Tips 136

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Association Adviser

OCTOBER 25, 2017

Here are five things your association should take stock of before attempting to earn more non-dues revenue: Find even more ideas and strategies for earning more non-dues revenue in our free eBook, 5 Tips for Maximizing Non-Dues Revenue From Your Communication Vehicles. Tip 1: Reaffirm advertising to your association’s relevance.

Revenue 83

Revenue eBook Tips Team 83

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. They usually want to know what topics will be featured in a magazine or newsletter so they can plan their ad copy around a theme or special section.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. 1 CAE credit. 1 CAE credit.

Social Media 37

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

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Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

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MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. Certain types of emails, like newsletters or monthly wrap-ups, will most likely have more than one CTA. Now don’t panic.

Tips 92

Tips eBook Email Marketing Price 92

Higher Logic

JULY 19, 2016

They come in various formats -- including a newsletter, podcast and videos -- so anyone can find something that resonates. We Support NYC (Newsletter). This weekly newsletter (comes out every Friday) is always packed with resources I otherwise wouldn’t have found. State of Community Management 2016 (eBook).

Resources 120

Resources New York City New York Newsletter 120

Mizz Information

MARCH 21, 2018

I originally intended to create an ebook but it was on target to take me about another ten years to finish and make look halfway decent, so blog post it is. 10 Free or Cheap Digital Marketing Tools. The blog templates, in particular, are really nice and would be great for newsletters. Free email builder: BEE.

Tools 73

Tools Marketing Video Social Media 73

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Association Mavens

MAY 5, 2014

Then we started sending email newsletters say, well when they open up the newsletter, that’s a form of engagement and when they’re engaging with me online, whether it’s on LinkedIn or Facebook or Twitter, that counts as engagement too. And those were really the only ways we could engage members. So Ben, what are your thoughts on this?

Social Media 40

Social Media Strategy Software Newsletter 40

Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. Marketers that send one newsletter have an average open rate of 33.4 The report also found that the first hour after an email is sent is key. percent, whereas the rate falls to 26.9 aw Depka Prondzinski.

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Newsletter eBook Analysis America 92