Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Good luck, marketers! But it doesn’t have to be!

Report 203

Report Tips Marketing eBook 203

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 34

eBook Technology Social Media Innovation 34

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. What is clear is that 3 Engagement Strategies Drive Growth. The strategies have Key Performance Indicators and they are reported through a Scorecard in the Aluminum Association’s Annual Report.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Transformation and Action.

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Association Loyalty or Member Engagement Strategy?

Strategy 100

Strategy eBook Member Engagement Discount 100

Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 28

eBook Technology Social Media Innovation 28

Potomac Core

MARCH 1, 2015

Engagement as a Sales Strategy? It starts with surfacing actionable, market based data. link] Engagement isn’t a sales strategy, it’s an alignment strategy. The post Engagement as a Sales Strategy? What does success look like? appeared first on Potomac Core Consulting.

Strategy 100

Strategy eBook Member Engagement Survey 100

Higher Logic

FEBRUARY 21, 2020

Dive into this process more fully with a free eBook. What’s your strategy for sourcing product feedback at scale, digitally? Customer marketing is becoming increasingly important to tech companies. But everyone knows that marketing communications are much more effective when they’re targeted. Access it for free here: 2.

eBook 286

eBook Tools Products Communications 286

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience.

eBook 194

eBook Products Tips Tools 194

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

JUNE 5, 2020

Online Community Strategy. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies. Want to level up your community strategy? Check out the eBook below for tips. Marketing (45%).

Analysis 272

Analysis Cost eBook Report 272

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 63

CA Marketing eBook Tools 63

Association TRENDS

FEBRUARY 24, 2020

The World is Evolving… Four Strategies to Keep Your Association From Extinction. In this 31-page eBook, executives will learn about four key focus areas to help associations meet their membership goals and thrive in our modern world: Understanding your members. Leveraging your AMS.

Strategy 52

Strategy eBook Project Report 52

Higher Logic

MAY 20, 2020

Check out the Ultimate Guide to Marketing Automation, available below. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association TRENDS

FEBRUARY 18, 2021

In this eBook, we’ll look at how your organization can use engagement tools to solve four of the biggest challenges to associations today: Member acquisition. Making connections and growing professionally is most likely one of the top reasons why members join your association. Member retention. Member win-back.

Member Engagement 52

Member Engagement eBook Strategy Revenue 52

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Produce a white paper or eBook. Share the on-demand version of your webinar.

Content 197

Content eBook Discount Revenue 197

The Big Picture

AUGUST 8, 2008

20 Free eBooks About Social Media. The New Rules of Viral Marketing - David Meerman Scott. Marketing Apple - MarketingApple.com. Marketing Apple - MarketingApple.com. Masters of Marketing - Startup Internet Marketing. Podcast Marketing eBook - Christopher S. Google Adwords Secrets - SEOBook.

eBook 100

eBook Social Media Mississippi Case Study 100

Aptify

JULY 1, 2021

So, what strategies guide your plan for recruiting these new members? How to create a membership recruitment strategy. Creating a fresh membership acquisition strategy gives you a way to move forward with intentionality. Here are some ideas to keep in mind when creating your membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual networking.

San Diego 259

San Diego Strategy North Carolina Conference 259

Velvet Chainsaw

JULY 13, 2015

At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. The sum total of this work lays out four big concepts that can help guide your organization to higher revenue and improved experiences: Why a Change in Sponsorship Strategy is Urgent.

eBook 40

eBook Revenue Conference Strategy 40

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. You can order your copy of the book in print or as an eBook on Amazon. How can a thriving membership program be planned and executed?

Recruiting 95

Recruiting Recruitment eBook Revenue 95

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Include these 5 tactics in your strategy before hitting send. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

Higher Logic

JANUARY 24, 2019

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. This is the place where all your member information is stored.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. Expect a mix of technical, management and professional development topics designed to meet your needs as an Association Executive. The Top 6 Reasons to Join an Association.

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

AUGUST 7, 2018

It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail. In your online community you can safely share your company’s strategy so that all your customers and employees can be reminded of a singular vision.

eBook 149

eBook Case Study Products Tools 149

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Testing and Refining a Win-Back Campaign Strategy. Insight into Lapsed Membership Leads to Better Targeting and Campaign Strategy. Evaluating Lapsed Membership.

Case Study 149

Case Study eBook Member Engagement Class 149

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Absolutely not?

Proposal 170

Proposal eBook Maine Tips 170

Jamie Notter

JANUARY 14, 2014

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. So he gets particularly annoyed at the “culture eats strategy” meme.

Strategy 70

Strategy eBook Discount Course 70

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Membersuite

OCTOBER 21, 2022

Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics.

Analysis 142

Analysis eBook Software Report 142

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Reason #5: Forgot to Renew.

Tools 258

Tools eBook Report Learning Management System 258