Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long.

Modernize your association with an integrated, cloud-based solution.

YourMembership Blog

Leverage mobile capabilities to access member information anytime, anywhere. Are your strategies limited by your technology? As associations evolve, they sometimes do not have the time or resources to think long term about scalable management software and business productivity solutions.

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The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

eBook 128

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Why Scoring Member Engagement Matters, Part 3

SocialFish

Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. CES (Composite Engagement Score) makes it easy to do that.

Why Scoring Member Engagement Matters, Part 4

SocialFish

With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. This worksheet will have the member ID, the KPI name, and the KPI value.

Why Scoring Member Engagement Matters, Part 2

SocialFish

Choosing the Best Indicators to Measure Engagement. Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members in supporting its strategy. Composite Engagement Score (CES) allows you to do just that.

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. Try these 10 foolproof steps listed in our ebook. You need to deliver on the reason they became a member. Member Engagement

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Online Community Engagement Stats. On average in an advanced community, a member contributes $67 of value per year and receives $614 of value per year. As communities age, the cost per member decreases dramatically – dropping significantly after year three. staff members.

eBook 233

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Association Loyalty or Engagement Strategy?

Potomac Core

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Why do members leave?

3 Engagement Strategies Drive Growth

Potomac Core

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Association Innovation Delivers Growth

Potomac Core

Return on Member Engagement. Together we achieve a return on member engagement” reflects a six month strategic planning mantra employed by Corey Rosenbusch, President and CEO, GCCA (of which IARW is a key partner) and the Association’s Board of Directors.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

Tools 217

Data Driven Engagement

Potomac Core

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. In today’s world, many members are not interested in the standard and bundled benefits package.

DC 130

Association Outside In Innovation

Potomac Core

Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. Rank the member’s desire for the Association to address these challenges.

Driving Member Business Outcomes

Potomac Core

Driving Member Business Outcomes. Can an Association transform itself and become a strategic business partner to the very members they serve? The results also generate focused conversations among senior managers and Board Task Force Members. Driving Member Business Outcomes.

DC 163

4 Association Disruption Strategies

Potomac Core

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In today’s environment, members demand real time solutions that advance their concerns and achieve results.

Data Driven Innovation

Potomac Core

If member companies introduce more innovation to drive more profitability, is your association positioned to respond with equal or greater amounts of innovative solutions? Movement between member segments. Themes that overlap member segments. Are economic tides shifting again?

Disruptive Associations

Potomac Core

At a time of unprecedented change your Association can become a Market Disruptor and position your members for success in a slow growth world. Disruptive Associations. A snapshot by the Conference Board of both the U.S.

DC 163

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule.

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. By 2015, the organization had over 18,000 lapsed members within a 24-month period.

Association Outside In Case Study

Potomac Core

If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success? By having just-in-time sources that help members drive their business and professional outcomes.

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions?

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. This could be the dawn of Member Engagement 3.0.

DC 191

Advocacy or Business Outcomes?

Potomac Core

Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes? Strategic Member Engagement. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ).

DC 130

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

Tips 160

Engagement as a Sales Strategy?

Potomac Core

Creating a board and member driven process that identifies member “up-at-night” issues is only a first crucial step. Utilizing a highly engaged and strategic board task force will help your Association have a reality check. Engagement as a Sales Strategy?

Sometimes People Just Need to be Invited [Case Study]

Higher Logic

NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with automation.

3 Association Growth Strategies

Potomac Core

It’s all about alignment with industry and professional outcomes that your members care most about. Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues.

Improving Association Retention Performance

Potomac Core

What Association doesn’t want to slow down its Member Resignations and improve retention performance? Member losses are difficult especially when an Association loses larger members. Improving Association Retention Performance.

DC 177