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The New Member Engagement Rule of Three

Smooth The Path

Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better member engagement. Members lapsed in the last 7-24 months. Exploratory messaging: ask members to “take another look” and “rediscover” AARC.

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How to approach your association’s board for a new tech investment

Nimble AMS

Use modern technology, including predictive analytics and artificial intelligence to predict member behavior and provide more a proactive and personalized member experience . Don’t wait till membership hits an all-time low because of poor member engagement or difficult renewal processes for staff to manage.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Event management tools can boost attendance by adding value to the member experience. than to follow through.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Within the first couple weeks of member sign-up, it can be beneficial to: Send a welcome email Provide a thorough intro package Host a welcome event Connect members with mentors Something as simple as sending out a welcome message can increase member engagement with your email content by 33% !

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