Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.
Association Adviser
NOVEMBER 13, 2018
Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!
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Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Potomac Core
MARCH 17, 2015
Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes? Strategic Member Engagement. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ). Member Business Challenges.
Higher Logic
JANUARY 24, 2019
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Manage email newsletter subscriptions.
EventMobi: Association Events
SEPTEMBER 21, 2023
Within the first couple weeks of member sign-up, it can be beneficial to: Send a welcome email Provide a thorough intro package Host a welcome event Connect members with mentors Something as simple as sending out a welcome message can increase member engagement with your email content by 33% !
Higher Logic
JULY 19, 2018
They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Marketing automation can help you send effective, personalized content to each member. This information wouldn’t have been possible to know without automation. Make sure your emails are mobile-optimized.
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