EventMobi: Association Events
SEPTEMBER 21, 2023
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Acquiring new members comes with upfront costs, especially those tied to marketing.
Higher Logic
MAY 20, 2020
Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.
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Higher Logic
APRIL 14, 2020
Multiple associations have made the decision to move their communities from members-only to open to any industry professional. Members Supporting Members, Personally + Professionally. How can your association provide this value to your members?
Higher Logic
MAY 29, 2020
Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Growing Non-Dues Revenue.
Higher Logic
JANUARY 30, 2019
Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Members lapsed in the past 3-6 months. Members lapsed in the last 7-24 months.
Higher Logic
FEBRUARY 28, 2019
It’s time to start – data collection is critical to understanding the needs and behaviors that drive your members to engage, attend events, renew membership, and more. It’s also a great way to determine your pain points when addressing your association’s event strategy. Resource: 5 Expert Tips to Revamp Your Event Management Strategy.
Higher Logic
NOVEMBER 21, 2017
Online communities add to the always-evolving digital tool box and provide today’s association members with the ability to connect, network and share in a private community space of interactivity. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.
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