Are you creating content you don’t actually need?

Association Success

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter. By 2009, they were sending about 100 million newsletters, according to a presentation Marsh put together. .

Small staff? Embrace Content Marketing

Moery Company

5 : The blogs and videos provide the content for a weekly e-newsletter. 9 : The webinars are then recorded – and, ultimately translated into eBooks. The Moery Company faced major headwinds in its start-up phase. Primarily, no one knew what the heck we did.

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Download our eBook for more details: 3. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Advocacy or Business Outcomes?

Potomac Core

If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.) Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at ,, and

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

They got rid of their Friday newsletters, instead sending emails at a time that better served their members. Learn best practices, how to get started, and how to analyze your metrics in our eBook, How to Create Effective Automated Campaigns. Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. Would you build your house on rented land? Or move all your belongings into a hotel room?

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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. Do a search on Amazon to see how many ebooks cover the topic. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet. New players in the online learning market are bringing fresh ideas to online course development and marketing.

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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods. You were so proud. You really thought you had a great idea for an online course. The curriculum, instructor, and materials were all top-notch.

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Teach Your Members How to Build a Learning Habit

WBT Systems

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. “Learning is what most adults will do for a living in the 21st century.”.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. A targeted newsletter and streaming video series helps them build rapport with prospects. Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Here are five things your association should take stock of before attempting to earn more non-dues revenue: Find even more ideas and strategies for earning more non-dues revenue in our free eBook, 5 Tips for Maximizing Non-Dues Revenue From Your Communication Vehicles. Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing


Exercise: choose one or more types of media from the list (blog post, video, podcast, microsite, email newsletter, case study, ebook, etc etc). This came up in conversation today, so I’m reposting it. An oldie but a really really goodie.

Inbound Marketing’s Potential for Membership

Associations Now

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel.

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

Marketers that send one newsletter have an average open rate of 33.4 Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week,” writes GetResponse Senior Account Manager Przemys?aw

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing


Exercise: choose one or more types of media from the list (blog post, video, podcast, microsite, email newsletter, case study, ebook, etc etc).

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing


Exercise: choose one or more types of media from the list (blog post, video, podcast, microsite, email newsletter, case study, ebook, etc etc). Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. So as promised, here are the slides and rundown for you. What Old School Hip Hop Teaches us About Content Marketing from Aptify. WIIFM? Content creation is a grind.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. They usually want to know what topics will be featured in a magazine or newsletter so they can plan their ad copy around a theme or special section.

Our Favorite 2016 Summer Community Resources

Higher Logic

They come in various formats -- including a newsletter, podcast and videos -- so anyone can find something that resonates. We Support NYC (Newsletter). This weekly newsletter (comes out every Friday) is always packed with resources I otherwise wouldn’t have found.

How Your Association Marketing Plan Benefits from an AMS Upgrade


Download the Inbound Marketing for Associations eBook today! Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter. One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts.

5 Ways To Do Blogger Outreach Better


Instead, thank the bloggers for the post, send them product from your brand, send out a monthly newsletter to keep bloggers in the loop and provide them with exclusive information and content concerning your brand.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

When you’ve got marketing automation, you don’t need to send multiple emails or a newsletter that covers every topic of interest to your entire audience. If you've found yourself looking for help or answers, check out our eBook: Build Your Automated Campaign Framework , available below.

Association Brain Food Weekly: 4.20.18

Reid All About it

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

Association Online Community Management 101: An Interview With Ben Martin of Online Community Results

Association Mavens

Then we started sending email newsletters say, well when they open up the newsletter, that’s a form of engagement and when they’re engaging with me online, whether it’s on LinkedIn or Facebook or Twitter, that counts as engagement too. There’s a lot of options in the marketplace and I know that you’ve recently—not too long ago in conjunction with SocialFish—had put out this eBook, kind of breaking down the different solutions that are out there.

How To Create More Content, Faster, Without Sacrificing on Quality


Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. Some ways to do that are: Curating posts into an ebook for download on your site. Creating newsletters.

Association Brain Food Weekly: 4.13.18

Reid All About it

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now.

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10 years of Mizz Information…and 10 free or cheap digital marketing tools

Mizz Information

I originally intended to create an ebook but it was on target to take me about another ten years to finish and make look halfway decent, so blog post it is. The blog templates, in particular, are really nice and would be great for newsletters.

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