Association Success

DECEMBER 12, 2019

When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . They were sending too many. .

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Content Newsletter eBook Case Study 62

Potomac Core

JUNE 27, 2017

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Report an upward trend in 3-year annual revenue. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

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Member Engagement Case Study DC eBook 119

Association Success

NOVEMBER 4, 2020

At this stage, you should begin to gather contact information through tactics such as: A weekly newsletter rounding up industry news. Downloadable content, such as ebooks or worksheets. To nurture these relationships, offer a second level of content that transforms readers into qualified leads.

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eBook Newsletter Tips Content 129

Potomac Core

MARCH 17, 2015

Despite an improving economy, today’s executives face more pressure than ever to innovate, improve operating margins and grow top line revenue. If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.) chances of participation are low. The post Advocacy or Business Outcomes?

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eBook DC Member Engagement Newsletter 100

EventMobi: Association Events

SEPTEMBER 21, 2023

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! While pausing membership might lose members access to special benefits, you could continue to send them your newsletter, for example. Review your event budget. Build your toolkit.

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Strategy Software Social Media Discount 130

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? Ads are a great way to increase your organization’s revenue if you have control of the platform. The problem?

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Tips Social Media Revenue Content 136

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. A membership drive is a targeted campaign that’s designed to bring in new members to your organization!

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How To Discount Social Media Software 130

WBT Systems

JULY 31, 2018

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. A targeted newsletter and streaming video series helps them build rapport with prospects. A job board will attract millennials—and revenue too thanks to the employers who post positions.

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millennials Resources North Carolina Certificate 150

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. What strategies are associations using to increase their revenue from their advertising in printed publications?

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Member Engagement Survey Social Media Communications 60

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

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Case Study eBook Content Social Media 40

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: veteran planner Joan Eisenstodt, author of Meetings Today’s Friday With Joan monthly newsletter.

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Social Media Chicago Tools Washington 37

Reid All About it

APRIL 13, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA).

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DC Washington Revenue Chicago 30

Association Mavens

MAY 5, 2014

Then we started sending email newsletters say, well when they open up the newsletter, that’s a form of engagement and when they’re engaging with me online, whether it’s on LinkedIn or Facebook or Twitter, that counts as engagement too. And those were really the only ways we could engage members. So Ben, what are your thoughts on this?

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Social Media Strategy Software Newsletter 40