6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on. Produce a white paper or eBook.

How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

If your customer stays in a single price point, you should too. Look for indicators like these: Have there been any major shifts in communication or technology in your customer's field? Learn more in our eBook: Customer Life Cycle Management.

How To 180

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Completing the puzzle to decode chapter ROI

Mariner Management

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. Price the service as if the association had to buy it on the open market. Price the volunteer contribution.

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Association Brain Food Weekly: 1.19.18

Reid All About it

One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. Mike Guerrieri at DelCor Technology Solutions explains how technology and collaboration can be a virtuous cycle.

LMS 153

7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Kindle ebooks (ahem). A monthly auto-renewal payment plan allows a member to join your association for the price of lunch and start receiving benefits immediately. Associations Chapters Dues management Membership Operations Technology

eBook 52

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Again, this isn’t going to be the strongest approach, since if members don’t see value, a lower price won’t be extremely convincing.

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Association Brain Food Weekly: 1.26.18

Reid All About it

4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down.

Association Relevance Despite Market Turbulence

Potomac Core

Factors that include China, oil price volatility, a less than robust U.S. Jahn notes there are new technologies transforming the manner in which products are utilized by end users. In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow.

DC 157

5 Factors that Can Make or Break Your Association Website Redesign


eBooks, white papers, research, and other offers. Factor #5) Duration and Price. Website redesign costs vary widely from company to company, but base prices typically start between $15,000 and $25,000. A redesign done by your current technology vendor will often be cheaper because your association is already a valued client. Additionally, your technology provider is already familiar with your association and its website, which can make redesign work easier.

eBook 100

Association Brain Food Weekly: 3.30.18

Reid All About it

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close.

eBook 130

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Learn how to use existing and emerging technologies to create better experiences for your attendees.

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Higher Logic

Also, Higher Logic offered fixed pricing, so Dynamic Communities would have predictable costs and not have to worry about paying more as membership increased or as more staff accessed the system. For more advice and case studies on automation rules, check out our eBook with FeverBee.

eBook 211

Association Brain Food Weekly: 3.16.18

Reid All About it

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale.

eBook 42

SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Changing technology – there have been more changes in the past 5 years then in the previous 50 years. Consider pricing. Posted by Tony Rossell in MGI’s Membership Marketing Blog Great example of testing association dues levels by sending half the group the “normal” price and half the group a discounted price.

Association Brain Food Weekly: 4.20.18

Reid All About it

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. The Future of Voice Technology.