6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on. Produce a white paper or eBook. You can develop a full white paper that combines all of the blog posts or create an eBook that dives deeper into the subject or covers multiple webinars on similar topics. Just like your presenters do with a face-to-face presentation, they spend a lot of time preparing for their webinar presentations as well.

Association Brain Food Weekly: 5.29.20

Reid All About it

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Association Brain Food Weekly: 1.19.18

Reid All About it

One thing we can predict about the future: implementing new technology will never stop. A key ingredient for successful technology projects is collaboration. Mike Guerrieri at DelCor Technology Solutions explains how technology and collaboration can be a virtuous cycle. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. – Technology Trends Round Table.

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Completing the puzzle to decode chapter ROI

Mariner Management

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. Price the service as if the association had to buy it on the open market. Price the volunteer contribution. But few seem to have a good handle on the actual return on that investment. Measuring the return on investment (ROI) of chapters is critically important to understanding the value they bring to an association.

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Association Brain Food Weekly: 10.28.16

Reid All About it

The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. The size or budget of your association, and whether you use or don’t use social technologies, doesn’t matter. Jonathan Murray, chief technology officer, DPrism. Despite the prevalence of digital technology onsite, many event organizers still rely on outdated analog formulas to enable networking.

Association Brain Food Weekly: 1.26.18

Reid All About it

4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon. Make Your Marketing Technology Resolutions for 2018. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down.

How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

If your customer stays in a single price point, you should too. Look for indicators like these: Have there been any major shifts in communication or technology in your customer's field? If they ask when a new product will be available and what the price is, that action could be worth 25 points. Learn more in our eBook: Customer Life Cycle Management.

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Association Relevance Despite Market Turbulence

Potomac Core

Factors that include China, oil price volatility, a less than robust U.S. Jahn notes there are new technologies transforming the manner in which products are utilized by end users. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com. In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow.

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Association Brain Food Weekly: 3.30.18

Reid All About it

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Learn about risks, partner frustrations, pricing challenges and potential roadblocks. Learn about event technology trends suited for events large or small and on any budget.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” Learn how to use existing and emerging technologies to create better experiences for your attendees.

7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

Kindle ebooks (ahem). A monthly auto-renewal payment plan allows a member to join your association for the price of lunch and start receiving benefits immediately. The decision to join is easier to make at the lower monthly price, especially if a member pays dues out of their own pocket. Associations Chapters Dues management Membership Operations TechnologyIs it time for your association to become part of the subscription economy?

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5 Factors that Can Make or Break Your Association Website Redesign


eBooks, white papers, research, and other offers. Factor #5) Duration and Price. Website redesign costs vary widely from company to company, but base prices typically start between $15,000 and $25,000. A redesign done by your current technology vendor will often be cheaper because your association is already a valued client. Additionally, your technology provider is already familiar with your association and its website, which can make redesign work easier.

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Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Higher Logic

Also, Higher Logic offered fixed pricing, so Dynamic Communities would have predictable costs and not have to worry about paying more as membership increased or as more staff accessed the system. Once the technology was in place, the Higher Logic team also helped develop the strategies and best practices required to set up a community, get members subscribed, set up a beta group, and execute the launch. Dynamic Communities, Inc.

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Association Brain Food Weekly: 3.16.18

Reid All About it

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Find out how onsite event technology helps you gather invaluable data for measuring and tracking the attendee journey and proving the impact of your event.

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Association Brain Food Weekly: 4.20.18

Reid All About it

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Join association executives and technologists to discuss technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably.

SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Changing technology – there have been more changes in the past 5 years then in the previous 50 years. Consider pricing. Posted by Tony Rossell in MGI’s Membership Marketing Blog Great example of testing association dues levels by sending half the group the “normal” price and half the group a discounted price.