Wed.Feb 06, 2019

3 Phrases That Matter When "Selling" Your Organization's Membership


Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your organization’s membership?

Engage Your Membership with Social Technology [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match.

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Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby.

Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

Timberlake Membership Software was founded in 1998 in Fairfax, Virginia by Brian Choate.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

How Change-Management Coaching Helped One Group Deal With Growing Pains

Associations Now

From 2006 to 2017, CareSource’s employee base grew 300 percent, and recently, its longtime CEO retired. To deal with this upheaval, the nonprofit turned to change-management coaching, which it says saved the organization millions of dollars and helped senior leaders keep employees engaged.

Team 106

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Daily Buzz: Create a Voice-Rich Culture

Associations Now

To improve workplace environments, leaders should promote a culture of speaking up. Also: ideas for more inclusive events. If there’s a problem at work, you’d hope your team members would speak up.

Team 91

Slogging Through the Routine Grind

Smooth The Path

Every day we slog through the routine grind of making lunches, pulling unwilling kids out of bed, and getting them off to school. We fight traffic to get to the office and the minute we arrive an inbox of email awaits us. Meetings dot our calendar and our day is already pre-planned.

Gap Year Association Launches Exploration Month

Associations Now

The association is dedicating the month of February to highlighting options for students who might be interested in learning more about gap years—and is calling on gap year alumni and educators and to help make the case.

Years After Success, Massachusetts Right to Repair Coalition Re-Forms to Close Loophole

Associations Now

Encouraging a Movement The right to repair movement is showing strength outside of Massachusetts as well.