Higher Logic
FEBRUARY 6, 2019
The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools. The Challenge: Increase engagement by upgrading online collaboration tools.
Association Adviser
FEBRUARY 6, 2019
Timberlake Membership Software was founded in 1998 in Fairfax, Virginia by Brian Choate. The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. Timberlake’s team focused on helping small staff associations maximize their resources through one-on-one support and, notably, in-person AMS installation to ensure a smooth transition int
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Associations Now
FEBRUARY 6, 2019
While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.
Smooth The Path
FEBRUARY 6, 2019
Every day we slog through the routine grind of making lunches, pulling unwilling kids out of bed, and getting them off to school. We fight traffic to get to the office and the minute we arrive an inbox of email awaits us. Meetings dot our calendar and our day is already pre-planned. The routine grind is demanding. It pulls us in and focuses us on our stuff.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
FEBRUARY 6, 2019
From 2006 to 2017, CareSource’s employee base grew 300 percent, and recently, its longtime CEO retired. To deal with this upheaval, the nonprofit turned to change-management coaching, which it says saved the organization millions of dollars and helped senior leaders keep employees engaged. Ten years ago, as CareSource, a nonprofit health plan organization, started to expand quickly, it found itself with a plethora of new leaders, either promoted from within or hired from outside.
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Associations Now
FEBRUARY 6, 2019
To improve workplace environments, leaders should promote a culture of speaking up. Also: ideas for more inclusive events. If there’s a problem at work, you’d hope your team members would speak up. Yet research shows only 1 percent of employees feel “extremely confident” airing their concerns, and another 33 percent say their organizations don’t support a work environment where speaking up is acceptable.
Robert Skrob
FEBRUARY 6, 2019
How does Facebook communicate with its users? Television. Facebook launched a new product just in time for Christmas. It’s a new video-conferencing device that works through Facebook Messenger. And would you like to know how they chose to promote it for Christmas? With a multimillion-dollar television advertising campaign. Why didn’t they just use Facebook?
Associations Now
FEBRUARY 6, 2019
The association is dedicating the month of February to highlighting options for students who might be interested in learning more about gap years—and is calling on gap year alumni and educators and to help make the case. With the concept of a gap year picking up interest— even drawing in the eldest daughter of former president Obama not long ago—the Gap Year Association is hoping to make clear the options available to high school graduates who don’t necessarily go to college right away but don’t
Associations Now
FEBRUARY 6, 2019
Encouraging a Movement The right to repair movement is showing strength outside of Massachusetts as well. The digital repair community iFixit, which is closely associated with the right to repair group Repair.org, has been hosting a series of live town halls to help build awareness around right to repair legislation, complete with links to legislation status in different states.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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