Thu.Feb 07, 2019

Daily Buzz: The Membership Question You Need to Ask

Associations Now

Increase your membership base with this one, three-letter question. Also: new emoji for 2019. The one question every association should ask before embarking on a new membership strategy: Why?

Class 103

Membership Q&A: Maximizing Revenue AND Participation

Spark Consulting

What dues rates will maximize both revenue and participation? That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Report: Nonprofit Fundraising Up in 2018, but Donor Numbers Down

Associations Now

The Association of Fundraising Professionals found a decline in the number of donors who gave to nonprofits at the end of 2018, but overall giving was buoyed by an increase in the size of donations at many organizations.

6 End-of-Day Tasks to Complete for a More Productive Tomorrow


It’s easy to get into an afternoon/end-of-day slump. But how you end your day can have a great impact on how you begin your tomorrow.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. But with member demographics more diverse than ever, organizations are facing challenges in how they deliver it.

More Trending

Corn Growers Group Plots Quick Response to Super Bowl Ad

Associations Now

After a Bud Light ad put its members and the product they grow under attack, the National Corn Growers Association reacted quickly to protect its industry. What’s an association supposed to do when a prominent beer company attacks its members’ product in a Super Bowl ad?

Iowa 73

Are You Answering Your Calls?

Effective Database

I’ve written about this before , but apparently I have to keep repeating it. If you’ve got a “generic” email box (e.g., info@ or contactus@) or a generic voice mail box on your voice mail system, you need to check it EVERY DAY. And you need to RESPOND to inquiries.

Maine 56

With Interest in Lab-Grown Diamonds Rising, Groups Eye Expansion

Associations Now

The International Grown Diamond Association has helped raise the profile of synthetic gems, despite working on a shoestring budget. Now there’s word of a new group that would focus on marketing in the space.

6 Tips for Effective Association Board Self-Evaluations


Tweet. Make sure your association board is on track to run as smoothly as possible. Even the best organizations need check-ups to examine how well they are running. To ensure your board is “healthy”, start with a board self-assessment. Taking a self-assessment may not be on the top of anyone’s to-do list, but it is pivotal to the on-going success of the organization. Use these tips to get started on your association board self- assessment as soon as possible.

Conference Circuit: Commencement Officers

Associations Now

Rundown Educational sessions: 25. Keynote speakers: 3. level Sponsors: 2. The North American Association of Commencement Officers’ 2019 Annual Conference begins next week in Reno, Nevada.

Change One Thing

Association Success

What’s the trick to the huge task of transforming association learning? One of the hardest things about changing learning is how BIG it all seems. You may know something needs to change, but not what. Or maybe you know what, but not how. Let’s start by addressing why we need to change: our members. At the CPA Center of Excellence® and Indiana CPA Society, these members consist of nearly 8,000 CPAs and accounting professionals.

A Takeaway on What You're Giving Away

Idea Architects

Some organizations give away content, hoping it will get you to join their community. Some organizations give access to their community, hoping you will then purchase content. Either could work, but doing both at the same time rarely will.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I I didn’t think so. While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. The good news? You’re not alone, you hardworking marketer, you!