Spark Consulting
FEBRUARY 7, 2019
What dues rates will maximize both revenue and participation? That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap.
GrowthZone
FEBRUARY 7, 2019
Tweet. Make sure your association board is on track to run as smoothly as possible. Even the best organizations need check-ups to examine how well they are running. To ensure your board is “healthy”, start with a board self-assessment. Taking a self-assessment may not be on the top of anyone’s to-do list, but it is pivotal to the on-going success of the organization.
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Associations Now
FEBRUARY 7, 2019
Increase your membership base with this one, three-letter question. Also: new emoji for 2019. The one question every association should ask before embarking on a new membership strategy: Why? Sherry McCallister, executive vice president of the Foundation for Chiropractic Progress, writes on Forbes that this simple question was the reason her nonprofit jumped from 8,000 members to 22,000.
Idea Architects
FEBRUARY 7, 2019
Some organizations give away content, hoping it will get you to join their community. Some organizations give access to their community, hoping you will then purchase content. Either could work, but doing both at the same time rarely will. And it may very well be that neither your content nor your community as separate items is where your real value can be found.
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Associations Now
FEBRUARY 7, 2019
The Association of Fundraising Professionals found a decline in the number of donors who gave to nonprofits at the end of 2018, but overall giving was buoyed by an increase in the size of donations at many organizations. A new report on nonprofit fundraising is perhaps the definition of “good news, bad news.”. The good news: Nearly 80 percent of nonprofit respondents raised the same amount of money or more during the fourth quarter of 2018 compared to the same period the year before, according t
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Associations Now
FEBRUARY 7, 2019
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. But with member demographics more diverse than ever, organizations are facing challenges in how they deliver it. While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevan
Beth Kanter
FEBRUARY 7, 2019
What Donors Want – Fundraising Advice Straight from the Donor’s Mouth – Guest Post by Rachel Stephenson Sheff. Major gift fundraising is an intuitive blend of art and science, with relationship-building at its core. In today’s global philanthropy landscape, the distance between donors and fundraisers is shrinking, with strategic partnerships on the rise and competition at its fiercest.
Associations Now
FEBRUARY 7, 2019
The International Grown Diamond Association has helped raise the profile of synthetic gems, despite working on a shoestring budget. Now there’s word of a new group that would focus on marketing in the space. If you’re planning on buying jewelry this Valentine’s Day, you might find the options a bit more varied than in the past—thanks in no small part to the emergence of lab-grown diamonds, which have already started to change the dynamic of the field.
Effective Database
FEBRUARY 7, 2019
I’ve written about this before , but apparently I have to keep repeating it. If you’ve got a “generic” email box (e.g., info@ or contactus@) or a generic voice mail box on your voice mail system, you need to check it EVERY DAY. And you need to RESPOND to inquiries. The following just occurred: I contacted a technology company, via their info@ email address, explaining I have a client who wants to explore doing business with them (in other words, a SALES lead).
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Associations Now
FEBRUARY 7, 2019
Rundown Educational sessions: 25. Keynote speakers: 3. Ph.D.-level Sponsors: 2. The North American Association of Commencement Officers’ 2019 Annual Conference begins next week in Reno, Nevada. Hundreds of college and university commencement officers and convocation professionals are headed to Nevada in the coming days to sharpen their leadership skills, gain professional insights, and share new ideas with peers through networking opportunities.
Higher Logic
FEBRUARY 7, 2019
Can we talk about how glamorous the life of a marketer is for a moment? …I didn’t think so. While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. The good news? You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions.
Associations Now
FEBRUARY 7, 2019
After a Bud Light ad put its members and the product they grow under attack, the National Corn Growers Association reacted quickly to protect its industry. What’s an association supposed to do when a prominent beer company attacks its members’ product in a Super Bowl ad? The National Corn Growers Association found itself in exactly that position when Bud Light ran a Super Bowl ad disparaging corn syrup.
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