How do I Measure Member Engagement in Trade Associations?
HighRoad Solution
APRIL 10, 2019
Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important.
HighRoad Solution
APRIL 10, 2019
Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important.
Associations Now
APRIL 10, 2019
Post-conference surveys gather only limited attendee feedback. But analyzing participants’ faces? That’s another story. Also: Patagonia’s new stance on co-branding. Post-meeting surveys are a great way to get attendee feedback, but participation isn’t always guaranteed. One feedback metric attendees can’t avoid: their facial expressions. “Capturing and analyzing the facial expressions of audience members is emerging as a reliable and affordable tool for conference planners thanks to rapid improv
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GrowthZone
APRIL 10, 2019
Tweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it. There are multiple approaches to benchmarking progress. The use of KPIs (key performance indicators) is essential for tracking results.
Associations Now
APRIL 10, 2019
A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes. If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
APRIL 10, 2019
All Raise, a nonprofit that aims to increase the influence of women in both the startup and venture capital spaces, is in full-growth mode with a newly hired CEO at the helm. A nonprofit targeting women in the venture capital field is growing—and, fittingly, it’s borrowing some ideas from the startup world from which it was born. All Raise , a group formed last year to increase diversity in the venture capital field, is boosting its efforts with a laser-focused growth strategy, something seen th
Associations Now
APRIL 10, 2019
The event, turning 45 this year, has some associations in a thanking mood and others launching new ideas for their members. Read on to see how different groups are taking part this week. National Volunteer Week has a decades-long history, which includes some direct presidential influence—after all, it was launched in 1974 with an executive order signed by President Richard Nixon.
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