Daily Buzz: The Right (and Wrong) Reasons to Rebrand
Associations Now
OCTOBER 3, 2019
Don’t change your brand identity for the sake of change. Be sure you have data and intention to support it. Also: the power of sharing personal experiences. Rebranding can be a big risk, but one that may be necessary for an organization’s future success. And, when done well, rebrands can bring a big payoff. For nonprofits, a rebrand likely happens to reflect a change in mission or the people your organization serves—which means that before embarking a change, you need to define your new vi
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