Wed.Dec 04, 2019

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Trends That Are Changing the Office Holiday Party

Associations Now

The office holiday party is a staple for many associations. But in the era of #MeToo and with some employees preferring to forgo a traditional celebration, more employers are switching things up to provide a better experience for everyone. The office holiday party is a common tradition at associations, but it’s evolved. According to experts, there are new trends aimed at providing a better experience for all employees.

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Style Grabs Attention/Substance Wins Hearts—A Website Content Strategy Makes It Happen

.orgCommunity

Animation, riveting images and a contemporary color palate get you noticed. But a content strategy is the secret to giving your audience a more meaningful relationship with your website, your brand and your organization. A website redesign is a significant investment in resources. The temptation to take shortcuts is understandable. But even Ferrari-sleek graphics, won’t make posts that have been gathering digital dust go viral.

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Daily Buzz: Smart Insights From ASAE’s #TEC19

Associations Now

From social media to technical debt, a lot of smart thoughts on tech came out of DC this week. Also: why you should Marie Kondo your content. This year’s ASAE Technology Exploration Conference (TEC) was held at the convention center in downtown Washington, DC, a shift from its recent stint in National Harbor, Maryland—which means that it was a little easier to get to with public transit.

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Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry

Associations Now

Bread-makers are baking smaller loaves due to shifting consumer preference. It’s an interesting solution to a problem that reflects the ways that you might need to adapt to your own audience. As it turns out, the greatest thing since sliced bread might be a little less sliced bread. At least it seems that way based on a recent trend in the bread industry—and it’s one that might offer some lessons on adapting to your audience’s needs.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Avoid Downtime: Four Tactics to Prevent Digital Disruption for Your Website

Associations Now

Whether on Giving Tuesday, during your annual meeting, or at any other time of the year, website downtime can be a real pain. Check out a list of suggestions on how to keep things safe. Of all the times for Costco’s website to go down, Thanksgiving might have been the worst. But it happened, and it cost the wholesaler a lot of money—about $11 million from a 16-hour outage, according to Business Insider.