Association Success

FEBRUARY 19, 2020

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. . In deconstructing a strategy utilized by a fast food chain to create hype around their sandwich, we gain a deeper insight into how we can push the boundaries and limitations within our own organizations. .

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Associations Now

FEBRUARY 19, 2020

New research from the Harvard University Growth Lab revealed an unexpected employee retention trend: those who worked in environments where their skills were complemented by coworkers—rather than duplicated—stayed at their jobs longer. Employee turnover is an issue that plagues associations and other nonprofits. While there are many suggestions for reducing it—everything from workplace wellness to digital onboarding —most of those solutions are aimed at the individual worker.

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Nimble AMS

FEBRUARY 19, 2020

Using Nimble AMS, associations are beginning to use AI to tackle common challenges. Here’s a real-life example. It’s a good bet that you’ve heard of artificial intelligence (AI). It’s technology that mimics human “thinking” using complex algorithms. Companies like Netflix and Amazon have set the standard for AI, using it to connect with consumers and provide the highly personalized experiences that we’ve all come to expect.

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Associations Now

FEBRUARY 19, 2020

Numerous events big and small have had to change their schedules or even cancel in response to lingering concerns about the Wuhan coronavirus. The disease led to the recent cancellation of Mobile World Congress, among others. While the decision to cancel Mobile World Congress for reasons related to the spread of the Wuhan coronavirus, now known as COVID-19, dominated industry headlines last week, that massive global event isn’t the only one affected by the spread of the disease.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Delcor

FEBRUARY 19, 2020

If you’re on the hunt for a new management system—AMS, LMS, FMS, CMS etcetera—you’ll like this conversation between DelCor president Dave Coriale and strategic consultant Gretchen Steenstra. Gretchen has helped many of DelCor’s association and nonprofit clients with technology selection projects. In a recent episode of our podcast, Reboot IT , Gretchen shared what you need to know before embarking on the AMS selection process.

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Associations Now

FEBRUARY 19, 2020

Use industry standards to inform your organization’s goals and decisions in 2020. Also: setting up board members for success. Is your organization on the right track this year? To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020.

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Associations Now

FEBRUARY 19, 2020

Find out how one-of-a-kind venues—including Chase Field—set the stage for unforgettable meetings. Forget about the matching T-shirts, glow-in-the-dark pens and branded tote bags. Conference attendees are increasingly looking to create once-in-a-lifetime experiences versus trinkets and swag. As a result, meeting planners are booking such unique venues as airplane hangers, art museums and stadiums that can deliver an immersive conference experience.

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