Wed.Feb 26, 2020

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The Top 20 Things You Didn’t Know About Google Ad Grants

Wild Apricot

The Google Ad Grants program is an amazing resource for nonprofits, but there are a lot of misconceptions about how it works. This post will clear up any questions you might have and help you make the most of the program.

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5 best practices to improve your association’s email marketing

YourMembership

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?.

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The Ultimate Guide To Picking a Nonprofit CRM + 10 Amazing Options

Wild Apricot

A nonprofit CRM is an essential tool for running a successful nonprofit in this day and age. Browse this list to make sure you choose the right one!

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How Biden’s Stutter Offered This Group a Messaging Opportunity

Associations Now

When presidential candidate and former Vice President Joe Biden was mocked for his stuttering during a debate, the National Stuttering Association saw it as a chance to educate the public and help reduce the stigma against the condition. When an association’s key issue turns up on the public stage, they need to know how to quickly leverage those moments and provide a thoughtful response if needed.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Easiest Membership Card Template: Upload Contacts & Complete in 3 Minutes

Wild Apricot

Everyone has a smartphone these days. That’s why many clubs and associations are switching from paper-printed membership cards (which are a big waste!) to digital membership cards. Here are the steps to get started yourself using Wild Apricot — the entire process only takes about three minutes.

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The White House Historical Association’s Newest Partner: Brooks Brothers

Associations Now

The menswear retailer has a legacy of working with presidents, so a new line of neckwear—produced in collaboration with the White House Historical Association and featuring the presidential seal—seems, well, a good fit. Say what you will about any particular president, but everyone who has been elected to the office—so far—has worn a suit. The menswear company Brooks Brothers, the oldest continually operating retail brand in the United States, has offered its services to 40 of the 45 presidents.

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How to Build a Conference Agenda That’ll Keep Attendees Engaged

Eplys

The concept of a conference is pretty straightforward: your attendees will attend various sessions on various topics, and typically come together at certain points of the day for keynote speakers and other large-group sessions. The most successful conferences, however, infuse more excitement into the agenda — without running attendees ragged.

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Daily Buzz: Empower Employees to Advance Their Careers

Associations Now

How organizations can support employees on their paths to success. Also: incorporating new technology into your existing marketing strategy. Want more engaged and productive employees? Assist them in their career development efforts, writes Maria Haggerty in Inc. “Personalized career development should be prioritized for all employees,” Haggerty says.

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How to Streamline Online Event Registration

Expo Logic

When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience. 1. Identify Attendee Personas. Do you have different kinds of attendees coming to your event?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Trump Requests $1.8 Billion for Coronavirus Response

Associations Now

ASAE Coronavirus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more. Go to the Issue Roundup on asaecenter.org. The White House this week asked Congress for emergency funds to prepare a response to a potential surge of coronavirus cases in the U.S.