Sat.Mar 21, 2020

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4 communication tips for small-staff associations during a health crisis 

YourMembership

While you hoped that you would never have to experience a crisis impacting your association, here you are. Every day brings more uncertainty with the spread of Coronavirus and your association has a need to expand your communication. Here are four communication tips to assist small-staff associations in displaying responsiveness, partnership and kindness.

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Helping Chapters be COVID-Proof

Mariner Management

Chapters are vulnerable in the chaotic global health crisis, however that does not have to mean they will flounder or fail. We do have to intervene though on their part. Answering the how led us to host a virtual idea swap for association pros responsible for navigating this question. The swap brought together more than 70 association execs to explore how associations can support chapters.

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Association leaders, the time to experiment is right now

Association Success

Right now, as we face the global pandemic that is COVID-19, our environment offers both the best reason and the best opportunity we’ve ever had for our industry to rapidly experiment with a purpose of spawning transformation and building resiliency. Right now, we should start planning and executing simple business experiments, carry forward the successes, and make them our new normal.

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Enter the Podcast – another option for chapter events

Mariner Management

Do you listen to podcasts? Well 1 in 4 Americans are active podcast listeners. This channel is reaching peak popularity for businesses and audiences alike. And during this time of meeting cancellations, the popularity is posed for another growth spurt. Podcasting isn’t new to associations. Mark Athitakis shared the lessons from 3 early association podcasters including thoughts on length and success metrics back in 2016.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!