YourMembership
NOVEMBER 10, 2016
Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations.
Socious
NOVEMBER 10, 2016
What’s the first thing you do every day? Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.
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Associations Now
NOVEMBER 10, 2016
Workplace stress is all too common, especially in the lead-up to the holidays. A workplace expert over at the American Psychological Association chatted with Associations Now about how to cope with the extra stress. Congratulations, y’all! It wasn’t pretty, and it was definitely distressing , but you made it through the election. Now you can just sit back, relax, and enjoy the approaching holidays!
MatrixG
NOVEMBER 10, 2016
The Big Question I am seeing a battle brewing in the association market regarding the need for users to log in to a site or service. The big question: If there is a member login, does it cost the organization sales – if the member is presented with a login, will they go away, never to return? … Continue reading Question: Does a Member Login REALLY cost you sales?
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
NOVEMBER 10, 2016
With a new competition and the help of other organizations, ASAE is asking the public to submit proposals on how to use digital credentials to help close the skills gap. Through a new crowdsourced competition , ASAE is asking organizations and the public to come up with creative ways to use digital credentialing to close the workforce skills gap. Recently, employers have had difficulty identifying and hiring qualified candidates to fill the 5.4 million open jobs in the United States, according t
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
NOVEMBER 10, 2016
A new Pew report finds that people who consume local news are more likely to be engaged with their communities—and those with high civic engagement tend to consume news more actively. This week’s election drew a lot of attention to the top of the ballot, for obvious reasons, but a new Pew Research Center study has its eye lower down on local races—and it found something interesting in those results.
Higher Logic
NOVEMBER 10, 2016
Based in Columbia, Maryland, Protech Associates, Inc. provides cloud-based association management software powered by Microsoft Dynamics CRM. In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. “Our support was really a communications black box,” said Bruffey. “Our account managers would have weekly or monthly calls with the customer project lead, but otherwise, the only real touchpoint was a support ticket.
Associations Now
NOVEMBER 10, 2016
Snapchat’s new photo-taking sunglasses draw buzz for their offbeat release strategy. Also: How one association got in on the Mannequin Challenge. The future of augmented reality might look a lot more like Snapchat’s Spectacles than Google Glass. Or, you know, it may not—we’ll have to see how it ends up selling before we can make any bold claims about the photo-taking sunglasses.
Socious
NOVEMBER 10, 2016
What’s the first thing you do every day? Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created. Taking care of those, whether by writing content or evaluating lead quality, is the majority of my job.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
NOVEMBER 10, 2016
The International Association of Privacy Professionals, which says that many corporations are working to implement the European Union’s General Data Protection Regulation before a 2018 deadline, recently released a tool to help ease compliance efforts. Companies operating in the European Union have a difficult task in front of them in the coming years, and the International Association of Privacy Professionals (IAPP) is working to help.
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