Fri.Sep 23, 2016

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Association Brain Food Weekly: 9.23.16

Reid All About it

Let’s start with my desert hiking observations from last week in Sedona, AZ. I suppose this might bore 96% of you. But if you’re hiking out west soon, you’ll appreciate these thoughts, I hope. Greet fellow hikers as you pass by. People hiking trails rated “strenuous” are usually much friendlier than people on trails rated “easy” or “moderate”—must be a camaraderie thing.

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Can Associations Thrive in a Crowded Marketplace?

Socious

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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The Latest Smithsonian Museum Fulfills an Association’s 100-Year Dream

Associations Now

The journey behind the creation of the new Smithsonian National Museum of African American History and Culture, in Washington, DC, is one that spans more than 100 years. That journey started with an association’s advocacy work. The Smithsonian National Museum of African American History and Culture is brand-new; the basic idea behind the museum, which opens this weekend , is anything but.

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Can Associations Thrive in a Crowded Marketplace?

Socious

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead. Associations used to have similar monopolies in their industries. They were the centers of their fields and didn’t compete with other organizations.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Maximize Social Media at Conferences

Associations Now

Used wisely, it can be a benefit to attendees. In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. It’s a great tool for meetings, too. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. While most organizers, attendees, and CVBs know to use hashtags on social media to promote a conference and foster online discussion, some groups are empl

More Trending

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Landscape Group’s Resilient Design Guide Promotes Working With Nature

Associations Now

To help mitigate damage done by natural disasters, communities can build up surrounding nature with the help of a new American Society of Landscape Architects resilient design guide. With its new resource guide, the American Society of Landscape Architects (ASLA) is helping communities work with nature to protect themselves from the elements. The Resilient Design Guide is a collection of free resources that shares ways community planners can design natural areas to best prevent damage from natur

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It’s Debatable: Adding Elements of Debate to Conferences

Associations Now

It’s often said that debate is healthy. That’s why it could be the perfect time to consider adding the debate format to one of your upcoming meetings. When I was kid, I liked to ask a lot of questions. So much so that I heard a lot of this: “That’s enough questions,” or, “Really, you have more to ask?” And, then as a teenager, I was known to push back and rebut when I was told something I didn’t want to hear or didn’t particularly agree with.

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Friday Buzz: Facebook’s Bad Engagement Metric

Associations Now

The social media giant is apologizing to advertisers this week after an engagement metric involving video proved misleading. Also: two other big tech stories that could affect your day-to-day. Did Facebook double down on video because of a bad engagement metric? That’s not 100 percent clear, but what is clear is that Facebook is facing controversy following the revelation that the company unwittingly inflated a primary engagement metric—average viewing time—by up to 80 percent.

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Association, Nonprofit Join Forces to Help Displaced ITT Students

Associations Now

This month’s shutdown of ITT Technical Institute, a nationwide for-profit technical school, affected tens of thousands of students. Fortunately, those students are getting help from the U.S. Education Department and a couple of outside groups. Controversy and scandal aside, ITT Technical Institute was a household name before its 130 campuses were shut down earlier this month.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more