Mon.Apr 01, 2019

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Association management: Does Your Marketing Team Have the Right Skills?

HighRoad Solution

Associations exist because we know that we’re stronger when we’re part of a team. Good things happen when talented people come together to share knowledge, compare best practices and make connections, which is why associations work so hard to acquire members.

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How to Recruit New Members at Your Events

Membersuite

???Event attendees are the “warmest” membership leads. Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event.

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You Can Now Do These 5 Things With Member Profiles

Wild Apricot

For 5 ways you can use your member profiles to share documents, letters of recommendation and more, take a look at these ways to use attachments in member profiles.

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How Your LMS Can Help with Volunteer Training & Engagement

WBT Systems

How Your LMS Can Help with Volunteer Training & Engagement. Read more about How Your LMS Can Help with Volunteer Training & Engagement.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Back on Campus

Eric Lanke

I took a short break this week to do a college visit with my 17-year-old son. He's thinking about studying engineering (or math), and so we've been touring a couple of relevant universities to help him decide where he does and does not want to apply. This past week's visit was to the same university that both my wife and I graduated from, now almost 30 years ago.

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Could Your Association Thrive in a Remote-First Culture?

Associations Now

In an age when centralization is running into a cost-of-living wall for many industries, embracing a remote-first culture could expand both your pool of talent and your base of operations. In some fields and disciplines, it’s important that you have a presence in the middle of the action. That’s why a lot of associations are located in places near the halls of power, like Washington, DC, or in centrally located parts of the country, like Chicago.

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Privilege Active Learning

Idea Architects

Here's a very simple principle anyone who designs and/or facilitates meetings or workshops should commit to memory: for every content segment, a more engaging format likely exists. How should this reality inform our workshop or meeting design? I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning.

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Former NFL Stars Embrace eSports With New Tournament

Associations Now

The Pro Football Retired Players Association is launching a new eSports tournament that will offer gamers the chance to meet and maybe even compete with legendary pro football icons. When many retired football players were still on the field, video games were far more primitive than they are today—if they even existed at all. But it’s clear that sports games of the modern day are a great way to tap into the excitement of football—and with that in mind, the Pro Football Retired Players Associatio

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From Beast to BFF – Getting the Media to Eat Out of Your Hand

.orgCommunity

Is snagging an article in the Wall Street Journal a superpower? Do you need a genetic mutation to catch a reporter’s eye? If the media keeps turning up its nose at your association’s newsworthy accomplishments, it might seem that way. Getting your organization in print (in a good way) doesn’t require magic. During her recent.orgCommunity webinar, Actionable Steps Garner Media Attention , Adele Cehrs , media magnet and CEO and Founder of When and How Agency (formerly Epic PR Group), gave practica

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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New Energy Alliance’s Big Goal: Make Renewables Easier to Buy

Associations Now

The Renewable Energy Buyers Alliance, sporting a number of major companies, aims to help boost renewable energy by breaking down regulatory and institutional barriers that make it harder to buy. Some of the world’s biggest companies are joining forces to make the process of buying renewable energy just a bit easier. More than 300 companies—including marquee names such as Facebook, General Motors, Walmart, and Google—are taking part in the just-launched Renewable Energy Buyers Alliance , which ai

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Daily Buzz: Happy 15th Birthday, Gmail!

Associations Now

For its anniversary, Google announced Gmail is getting some upgrades. Also: how to choose the right meeting venue. It’s no April Fool’s joke: Today Gmail turns 15. And in celebration, Google announced new improvements to the platform, namely the long-awaited scheduling feature. Gmail’s send button will now include a drop-down menu that allows users to schedule an email for a future time, which Google is positioning as a digital wellness tool.

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