Fri.Jun 04, 2021

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The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

It’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

Marketing 469
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Association Brain Food Weekly: 6.4.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Benchmarking chapter data. Billhighway asks, “ What’s the point of chapter benchmarking? ” Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change.

Video 367
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Partner Highlight: Scott Oser Associates

Aaron Wolowiec

Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales. Finally, they can help associations reach their audiences via phone.

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Is There a Better Way to Use Your Valuable Video Content?

AssociationChat

Ever come across an association that didn’t have a surplus of content? Me either. Lately, this content includes more and more valuable video content that doesn’t get as many views as the people responsible for collecting it (and paying for it) would like. But how do we make it easier to monetize, learn from, and otherwise use our videos efficiently?

Video 119
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Count What Counts

Mariner Management

Ask yourself a question: When measuring your chapters’ performance, do you count things that reflect meaningful “effectiveness”? Think about it this way. Chapters may do a lot of things, but you need to ask … Are they making a difference? Does what they are doing help the member and, most importantly, move the mission? Are we measuring the right things?