Tue.Mar 12, 2019

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On Becoming the Netflix of Associations

Association Success

How we are building a purpose-driven structure, and why. What does it mean to build a purpose-driven organizational structure? I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. I mean actually creating a structure that is, from every angle, purpose-driven.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, so no one sent them anything about it.

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Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. But you don’t have to go big: Limited free membership offers might provide just the boost you need. As the old adage goes, “The best things in life are free.” And if you’re an association professional, chances are good you’ve debated whether or not to use free membership offers to entice members to join or stay.

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What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal. Member engagement is everyone’s job. Some association professionals argue that member engagement is the membership department’s job.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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GrowthZone AMS vs Excel Spreadsheets: An Unequal Battle

GrowthZone

Tweet Spreadsheets aren’t enough. Here are 8 ways association management software will improve your workday. Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. However, some do not. According to research, 30% of associations still use Excel spreadsheets or do not use an AMS system.*.

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How to Save Staff Time on Tedious Certification Tasks

Membersuite

Don’t you wish you could spend less time answering the same set of certification questions, doing data entry, and dealing with other tedious administrative details? Read the post to learn three ways to minimize the time spent on certification tasks.

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Daily Buzz: Preventing Burnout Through Membership

Associations Now

Employee burnout is a real problem—and your association might be the answer. Also: Leverage learning post-meeting. A work-driven mentality can be great when it comes to achieving goals, but too much work and employees are faced with potential burnout. A surprising remedy: association membership. “The benefits of association membership act as a counterweight to those burnout risk factors,” writes the WBT System team on its blog.

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Let the Light in—Creating an Organizational Culture Around Passion and Partnership

.orgCommunity

Closed office doors, break room gossip and a CEO who gives Tony Soprano a run for the money—culture gone wrong is easy to spot. Where work moves forward and employees treat each other civilly, culture may be the caboose on a long train of priorities. Hiding somewhere in the cloud’s dark recesses is a values statement, but no one has actually read it.

Team 40
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Two Years in the Making: Organic Trade Association Launches Anti-Fraud Program

Associations Now

The association’s new Organic Fraud Prevention Solutions program, finally out in the wild after a multiyear warmup period, aims to pinpoint potential cases of fraud in the organic supply chain. With a couple of years of development at its back, the Organic Trade Association’s efforts to fight fraud are ready for prime time. OTA recently released its fully tested Organic Fraud Prevention Guide, an initiative that aims to strengthen the authority of the USDA’s organic seal by underlining the trust

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more