Tue.Jun 11, 2019

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4 Ways to Use Events + Conferences to Increase Online Community Engagement

Higher Logic

There’s something special about attending an event that leaves you feeling invigorated, inspired, and better off for having participated. Making new connections in an environment like this can be energetic, powerful, and truly productive. It can also boost community engagement. This is great news for association members or customers who are looking to network with people in your organization, their peers, and other experts, as live events can deliver a lot of enthusiasm for a cause, company, or

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A New Perspective on Work

Association Success

Is your association ready to maximize the growth opportunity that the changing freelance economy presents? Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 million since 2014. That impressive statistic has significant implications for associations. The expanding freelance economy is creating dramatic changes in the way that people think about work.

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The Member Engagement Funnel

Smooth The Path

You have probably heard of the sales funnel but have you heard of the engagement funnel? The member engagement funnel works like this: More on member engagement: Problems with association membership. Member engagement is not convenient for us. What every CEO needs to know about member engagement. The post The Member Engagement Funnel appeared first on Smooth The Path.

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Make a Splash With Micro-Influencers

Associations Now

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. When you hear the phrase “ influencer marketing ,” you probably think of a celebrity with tens of thousands or millions of followers on Facebook, Instagram, YouTube, or Twitter.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Nimble AMS Summer ’19 Product Release

Nimble AMS

Nimble AMS new release features a donation microsite, Community Brands learning management integration and much more! Welcome to our Summer release of Nimble AMS. Not only do we have some exciting new features coming out in our Summer ’19 release, it’s also our 22nd seasonal release of Nimble AMS! We are excited to celebrate this great milestone with new tools to help grow your association.

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Daily Buzz: Prototype Organizational Issues

Associations Now

To successfully solve problems, teams must be proactive and understand the data to map out potential solutions. Also: social media’s shift to customer service. How does your association troubleshoot and solve problems? If it’s like most organizations, it probably takes a reactive approach rather than a proactive one, says Shelby-lyn Miller from the Wicket blog.

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Want Travelers to Stop “Going Rogue”? Improve Your Booking Tools

Associations Now

Perceptions linger that consumer travel sites are cheaper and easier than the systems businesses use. To keep your employees compliant with your travel-booking policies, the solution is to improve your tools, says a new study. Want to prevent your employees from booking their work travel outside of the official channels? You might want to pay more attention to ease of use and better communication.

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