Wed.Oct 17, 2018

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Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?

Nimble AMS

In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). This push has been driven by multiple factors, including the need for: CRM. The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and

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Two Questions To Ask For More Thoughtful Communications

Associations Now

How a two-question quiz can improve your association’s communications and boost member engagement as well. Every message is an opportunity. I joined the association world after a decade spent as a newspaper reporter, freelancer, and trade magazine editor. Over the years, I have had many people ask me about working in a series of allegedly dying industries.

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HighRoad Solution Talks Marketing Automation At The Personify User Group Meeting in Chicago

HighRoad Solution

Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?

Chicago 97
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Daily Buzz: Don’t Give Up Professional Development

Associations Now

Continuing education is often the first thing to go when budgets are tight, but it’s worth holding on to. Also: honoring retiring team members. When budgets don’t go to plan, typically one of the first expenses that gets cut is employee professional development. But that’s a mistake, says Mazarine Treyz in a post for the Bloomerang blog.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think institutions have our best interests in mind he says. We believe they serve the interests of the professionals who created and run them, and they serve the interests of perpetuating their own existence. Your association, annual conference, and governance are all institutions.

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Personalized and Targeted Marketing is Here to Stay! by Scott Oser

.orgCommunity

Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1. You receive a letter in the mail with the following: Salutation = Dear Friend.

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Keep Your Priorities Straight When Launching a New Product

Associations Now

The Society for Human Resource Management recently opened a speakers bureau, with very specific goals in mind. For them, the new service is much more about expanding SHRM’s reach than generating immediate revenue. Sometimes associations take a leap and launch a new product or service because it will enable them to achieve a strategic goal—even if it doesn’t immediately bring in revenue.

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There’s a Lot More to Retention Than Value, and That’s Good News for You - Membership and Subscription Growth

Robert Skrob

It’s expensive to deliver value. Solutions to your members’ problems are expensive to conceive, test, and produce on a regular basis. It should be good news that members are looking for a mix of benefits and aren’t focused solely on value. Members want to be part of something bigger than themselves. Memberships that are about having a greater impact have higher retention than those that rely on value alone.