Salesforce or Microsoft: What’s the Right CRM Platform for Your Association Management Software?
Nimble AMS
OCTOBER 17, 2018
In the past few years, there has been a noticeable push by associations to leverage enterprise constituent relationship management (CRM) platforms from Salesforce or Microsoft as the platform for their association management software (AMS). This push has been driven by multiple factors, including the need for: CRM. The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and
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