Higher Logic

MAY 3, 2018

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? If not, you soon might. The Gmail user in all of us is excited that unsubscribing from unwanted mailing lists will be easier. But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

Marketing 149

Marketing Communications Content Report 149

Potomac Core

MAY 3, 2018

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results.

Strategy 154

Strategy Arizona DC United States 154

Smooth The Path

MAY 3, 2018

He should be grateful. She should want to be a part of this. He should be excited to take this leadership position. Have you ever had a conversation with someone and they told you what they were thinking and you thought, “that’s an odd way to think, what they should be thinking is what I would think in their situation.” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. “I am upset because

Innovation 87

Innovation Recruiting Recruitment Leadership 87

GrowthZone

MAY 3, 2018

One thing you can always count on is change. While it is necessary to focus your attention on attracting new association members, it is important to know why existing members choose to leave. Sometimes it is just a life change like a relocation, but what if members leave because of a lack of open-mindedness in your organization, or because they stopped feeling valued?

Survey 84

Survey Tips Video Cost 84

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