Use Triggers to Drive Action and Shape Behavior
Higher Logic
NOVEMBER 3, 2016
How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO -inducing platform. So how can you get your community members to do what you want? This is an age-old question for community professionals.
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