Thu.Nov 03, 2016

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Use Triggers to Drive Action and Shape Behavior

Higher Logic

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO -inducing platform. So how can you get your community members to do what you want? This is an age-old question for community professionals.

Examples 176
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Gary Vaynerchuk. Anna Kendrick. Alec Baldwin. 4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.

Sample 188
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The Four Secrets to Making a Big Impression at Your Member Event

Virtual

Our team just wrapped up another PCI Security Standards Council Community Meeting in Edinburgh, Scotland. With hundreds of attendees, scores of speakers and dozens of exhibitors, the meeting—and its counterparts in the US and Asia—have a ton of moving parts. But if I do say so myself, we hit it out of the park on these meetings. Our team does a phenomenal job of making them successful.

Team 145
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3 Pitfalls to Avoid in Affinity Partnerships

Associations Now

Affinity partnerships can be a boon for associations, but only if they’re done right. An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. These sorts of partnerships can also bring in nondues revenue dollars, which can help diversify revenue streams and fund those extra projects or association initiatives.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What To Do When the Idea Well Is Dry

Smooth The Path

When my speaking schedule gets intense I bank blog posts. Weeks in advance, I will increase my writing to one or two blog posts a day. This way I am able to schedule three posts a week for the 3 to 4 weeks I will be in and out of the office. While I am traveling and speaking I tend not to write, which is a mistake because starting again is difficult.

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Top 5 Applications for Marketing Automation

.orgCommunity

From : Blog Entry >> Jessica's Blog Entry Lately tons of small to large businesses are using marketing automation tools to help boost productivity, increase revenue and to get rid of some of the repetitive day-to-day tasks. Here are some of our favorites: 1. Real Magnet Real Magnet makes it easy to generate, manage and measure the impact of your personalized, engaging content.

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Brexit Ruling Adds Uncertainty to Tough Transition, Groups Say

Associations Now

A U.K. High Court ruling requiring that the United Kingdom’s exit from the European Union be approved by Parliament could add to the country’s economic discomfort, industry groups say. The Brexit vote was perhaps one of the most stunning political decisions of the past year—and one that had business groups of many kinds worried about its implications.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Gary Vaynerchuk. Anna Kendrick. Alec Baldwin. 4 days, a dozen high-profile headliners, and so many sessions it will make your head spin. HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. With such an impressive variety of keynote speakers and breakout sessions, there’s something at INBOUND for everyone.

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Oregon Electric-Car Group Eyes “Living Lab” Storefront

Associations Now

The industry group Drive Oregon has a plan in the works to build a storefront that will highlight the value of both electric cars and the methods used to charge them. The initiative is being funded by a federal grant from the U.S. Energy Department. Does the process of selling electric cars need to be a bit more hands-on? An electric mobility group certainly thinks so.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Volunteer Management & Onboarding Best Practices

SilkStart

Volunteers are integral to the success of most association-hosted events. However, it can be time consuming to get your volunteers up-to-speed, monitor them, and collect their feedback. Que the hair-pulling. At SilkStart , I’m part of a team that onboards single and multi-chapter organizations on our Association Management Software in the most efficient manner possible.

FAQ 63
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Conference Circuit: Three Days at the Museum

Associations Now

Rundown Attendees: 900 plus. Sessions and events: 60. The New England Museum Association’s 98th Annual Conference is set to start in Mystic, Connecticut, next week. More than 900 museum professionals will be spending three days in Mystic, Connecticut, in the coming week to sharpen their skills with practical ideas and useful how-to tips from top museum experts, meet colleagues and expand their professional network, and learn about the latest innovative products and services.

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Thursday Buzz: IFTTT Gets Ambitious

Associations Now

The popular automation tool wrings a few new tricks out of its business model. Also: Why you should be willing to move your conference. One of the most popular tools for automating online actions just got a big upgrade. IFTTT (which stands for “if this, then that”) replaced its longstanding approach to automation—which it called “recipes”—with a new strategy called “applets.” The big difference with this approach is that the tools can now do multiple things at

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