Tue.Nov 07, 2017

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A tech budget your association or nonprofit board approves.

YourMembership

Advances in technology don’t standstill for associations or nonprofits, no matter how tight their budget. Every year, even the simplest of computing advancements can require upgrades to some hardware or software. But, failing to keep up with the techno curve and allowing your organization to steadily fall behind can leave your organization in a deep hole.

Software 243
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Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

WBT Systems

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that they’ll lose these aging members to retirement. But don’t jump to that conclusion—older members may not be going anywhere anytime soon. According to a Merrill Lynch/Age Wave study, nearly 50 percent of retirees want to continue working in retirement. One-third said they have to because they need the money, and two-thirds want to work to stay mentally active.

Illinois 192
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How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences.

Process 214
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GrowthZone Acquires BuilderFusion

GrowthZone

GrowthZone, leading providers of software and technology solutions for associations and chambers of commerce, recently announced it has acquired BuilderFusion. The acquisition solidifies GrowthZone as the leader in the home builder association (HBA) management software market. Both GrowthZone and BuilderFusion focus on providing innovative, quality software to help associations grow and streamline tasks.

Class 94
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Users are important, but don’t forget about your data consumers

Effective Database

Last week I wrote about an association with 60 staff but only six users. Today I want to talk about the flip side of that: those staff who are not necessarily users of the system, but consumers of the data. A great example of this is advocacy/government relations. In my experience, while the advocacy/GR department may be working on behalf of the members, very rarely, if ever, are they working with member data, other than a list of committee members and/or members interested or active in grassroo

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