Thu.Mar 16, 2017

Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers.

This Week’s Awesome Association PR and Communications Jobs – March 16


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Trending Sources

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The trend will likely cause changes in how security is managed and how success is measured.

How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

Wendy Kavanagh, Georgia Society of Association Executives. The Georgia Society of Association Executives is celebrating its 100 th anniversary this year. Landmark anniversaries like that deserve time to pause, reflect on the past, plan for the future and, of course, celebrate.

Millennial-Friendly Benefits Worth Considering

Associations Now

Not sure how to crack the code to attracting and retaining that millennial workforce you’re looking for? These three benefits might just be the way to go. Oftentimes, your job—or your first few jobs—may not come with the perfect salary.

More Trending

Thursday Buzz: Why Online Engagement Declines

Associations Now

Achieving high online engagement rates is difficult—and there are signs that it may be getting even harder. Also: Pick the right metrics for your digital marketing goal. When you think of important social media performance indicators, engagement metrics are probably top of mind.

Picking Up Speed in Business - Moery Company

The Moery Company

IStock/Credit: alphaspirit. We always talk about how “speed” kills in sports. If you’re faster – a good bet is, you’re better. Now more than ever before, “speed” is having an incredible impact on business. Let me share a story to make my point.

Associations Get in the St. Patrick’s Day Spirit

Associations Now

82.5 % The percentage of consumers who plan to celebrate St. Patrick’s Day by wearing green—the most popular way to mark the holiday, far outpacing making a special dinner, going to a bar or restaurant, decorating a home or an office, or attending a private party.

Association Professionals: Are Your Educational Sessions “Diverse” Enough?


Education is likely one of your association’s biggest offerings. And it’s likely at the heart of your annual meeting or conference. People attend to network and learn.). But here’s a question: Are your educational sessions diverse enough for attendees?

An Inside Guide to Web Redesign

Association Adviser

Aaron D. Wolowiec, MSA, CAE, CMP, CTA, Event Garde. Q: Our current website is no longer meeting the needs of our internal and external audiences. While I’m now in the market for a web redesign, I don’t quite know where to begin. What pointers might you share with someone who’s a tech novice?

xAPI Use Case Session Learning Solutions 2017

Web Courseworks Associations

Next week, Dr. Jon Aleckson of Web Courseworks will be speaking at the Learning Solutions 2017 conference in Orlando, FL.


Did You Know? Associations Most Likely to Outsource Their Tech or Communications

Association Adviser

While associations are staffed by some pretty amazing, skilled, intelligent people, even the most strategic, forward-thinking multitaskers need help completing a project sometimes.

How Meetup is Disrupting your Chapters & Events


According to Inc. , “Websites like Meetup have created an entire sub-industry for events. That’s right Inc. is saying the DIY events and Meetups are disrupting events industry. And that’s not all they are disrupting. Back in 2012, we first pointed to the WordPress Meetup in a post on The New Competition for Our Association Chapters

Conference Circuit: Burn Care

Associations Now

Rundown Attendees: 1,500. Exhibitors: 80. Sessions: 75 plus. The American Burn Association’s 49th Annual Meeting begins next week in Boston. Around 1,500 industry professionals are expected to attend.

Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

Kelly Clark, Naylor Association Solutions. You’ve probably heard of grants in the context of academia or community building: An organization offers a sum of money to any individual or group that promises to pursue a project, an idea or a program within certain parameters.