Thu.Mar 16, 2017

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Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers. It’s comparatively easy for customers to find alternative solutions to your product and switch. While customers can switch products, they can’t bring the community with them.

Revenue 174
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How Meetup is Disrupting your Chapters & Events

Mariner

According to Inc. , “Websites like Meetup have created an entire sub-industry for events. ” That’s right Inc. is saying the DIY events and Meetups are disrupting events industry. And that’s not all they are disrupting. Back in 2012, we first pointed to the WordPress Meetup in a post on The New Competition for Our Association Chapters.

Industry 100
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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

Kelly Clark, Naylor Association Solutions. You’ve probably heard of grants in the context of academia or community building: An organization offers a sum of money to any individual or group that promises to pursue a project, an idea or a program within certain parameters. Receiving a grant has traditionally meant spending hours researching details that justify your need for the grant, writing a detailed proposal that outlines how you would use the grant money and then waiting and hoping you’re c

Georgia 88
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Millennial-Friendly Benefits Worth Considering

Associations Now

Not sure how to crack the code to attracting and retaining that millennial workforce you’re looking for? These three benefits might just be the way to go. Oftentimes, your job—or your first few jobs—may not come with the perfect salary. But if it comes with a great benefits package, that may make up for the lack of pay. Benefits could also help associations looking to attract millennials and other entry-level employees.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

Wendy Kavanagh, Georgia Society of Association Executives. The Georgia Society of Association Executives is celebrating its 100 th anniversary this year. Landmark anniversaries like that deserve time to pause, reflect on the past, plan for the future and, of course, celebrate. We spoke with GSAE President Wendy Kavanagh, CAE , about the excitement GSAE members are building around their 100 th anniversary, how they are preparing for the celebration, and the direction in which they plan to steer G

How To 80

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Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type. Essentially they have many small associations under one roof. They do this because the more similar members are, the more you can know them and the easier it is to provide exceptional value by solving their unique problems.

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Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The trend will likely cause changes in how security is managed and how success is measured. The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. That’s according to a new analysis by the IT research firm Gartner, which says prevention-driven approaches are falling by the wayside in its recent report, “

Report 77
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An Inside Guide to Web Redesign

Association Adviser

Aaron D. Wolowiec, MSA, CAE, CMP, CTA, Event Garde. Q: Our current website is no longer meeting the needs of our internal and external audiences. While I’m now in the market for a web redesign, I don’t quite know where to begin. What pointers might you share with someone who’s a tech novice? A: Whether the site is narrowly focused on a signature event or more broadly focused on your overall organization, there are a number of steps you can take to build a successful and buzz-worthy website.

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Conference Circuit: Burn Care

Associations Now

Rundown Attendees: 1,500. Exhibitors: 80. Sessions: 75 plus. The American Burn Association’s 49th Annual Meeting begins next week in Boston. Around 1,500 industry professionals are expected to attend. Close to 1,500 physicians, healthcare professionals, first responders, hospital administrators, and other professionals dedicated to burn care are headed to Boston in the next few days to learn about the latest advances in practice, technology, products, and trends for the future.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Did You Know? Associations Most Likely to Outsource Their Tech or Communications

Association Adviser

While associations are staffed by some pretty amazing, skilled, intelligent people, even the most strategic, forward-thinking multitaskers need help completing a project sometimes. Sometimes an association just needs an extra set of hands to complete a project, and sometimes they need a specialized skill set that no one on staff has yet. Enter third-party service providers and vendors who can help associations achieve their goals in areas from advocacy to finance to events.

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Five Steps to Moving People From Interest to Action for Your Cause

Achieve

The following blog first appeared on. Pro Bono Australia. . At the core of humanity, people want to do good, but they often need a push to take the first step, writes international speaker and Achieve President Derrick Feldmann, who was the keynote speaker at the 2017 FIA Conference in February. Think about the first organization you ever truly cared about and became involved with on your own (separate from being asked to join in with friends, family, company, etc.).

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Associations Get in the St. Patrick’s Day Spirit

Associations Now

82.5 % The percentage of consumers who plan to celebrate St. Patrick’s Day by wearing green—the most popular way to mark the holiday, far outpacing making a special dinner, going to a bar or restaurant, decorating a home or an office, or attending a private party. If you’re planning to wear green on Friday to celebrate the feast day of Ireland’s patron saint, this article is for you.

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More Evidence of Media Bias

SCD Group

Last month (2/23), I shared a story about media bias and fake news. Now comes another story. this time in the USA Today edition within the Fort Myers News-Press. headlined College degrees elude charter students. [By the way, the online version at this link changed the headline that was in our local paper.] Why does this story illustrate media bias? Because, using the information contained in this story, I could write a news piece leading to a headline just the opposite.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Thursday Buzz: Why Online Engagement Declines

Associations Now

Achieving high online engagement rates is difficult—and there are signs that it may be getting even harder. Also: Pick the right metrics for your digital marketing goal. When you think of important social media performance indicators, engagement metrics are probably top of mind. But Business 2 Community reports that engagement metrics are down across many online channels. “Trolls, the 2016 election, and general declining interest in online conversations may be to blame for the declin

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Bio Products Group Rebrands, Expands to Adapt to Changing Industry

Associations Now

As industries change, so do their associations. Here’s the story of how a biological products group is keeping up by expanding its membership and changing its name. To keep pace with growth and new business models in its industry, the Biological Products Industry Alliance has adopted a new name and invited new companies to join the fold as members. Formerly known as the BioPesticide Industry Alliance, BPIA has welcomed biostimulant companies—those that create products that help plants grow—into