Improve Your Customer Retention Program with an Online Community
Higher Logic
MARCH 16, 2017
Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers. It’s comparatively easy for customers to find alternative solutions to your product and switch. While customers can switch products, they can’t bring the community with them.
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