Thu.Mar 15, 2018

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Or they stumbled upon an unforeseen dead-end that prevented them from automating.

Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders - Moery Company

Moery Company

Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders from JP Moery. The post Creating a Real Win-Win: Opportunities for Associations to Help Sponsors Become Thought Leaders appeared first on The Moery Company. Resources

We Join Because That is What We Do

Smooth The Path

Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. Instead, they join because someone told them to join.

Losing at Basketball Improves Success

GrowthZone

Sometimes it’s better to be losing. A study by Jonah Berger of 18,000 NBA games shows that teams losing by a point at halftime were actually more likely to win than teams ahead by one point. Statistically, LeBron James is 8% better when his team is down late in the game.

Team 60

Using “Passiontivity” for Maximum Employee Engagement

Association Success

Tap into what your employees love to do, not just what they are capable of doing. As the Association sector continues to disrupt, to transform and to evolve, some of the biggest casualties are our own employees.

The Most Underrated Soft Skills You Need to Succeed

MembersClicks

With March Madness in full swing, it starts to make you think: How can you stand apart from the crowd? It’s a jungle out there, and you need to compete to make sure you (AND your nonprofit) stay ahead of the pack. What better way than to take a quick look at how you can leverage your professional skill sets! When it comes to work experience, it’s traditional to split up these proficiencies into two categories: hard skills and soft skills.