Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign.

Marketing 235

Marketing Cost Case Study Communications 235

Smooth The Path

MARCH 15, 2018

Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. Instead, they join because someone told them to join. A professor, a manager, a peer, or someone they respect recommended the association to them.

Association Value 88

Association Value Member Engagement Strategy 88

GrowthZone

MARCH 15, 2018

Sometimes it’s better to be losing. A study by Jonah Berger of 18,000 NBA games shows that teams losing by a point at halftime were actually more likely to win than teams ahead by one point. Statistically, LeBron James is 8% better when his team is down late in the game. Why? Because being behind can be motivating. Teams, and people, work harder when they’re losing by a little.

Team 74

Team Cost Communications Technology 74

Association Success

MARCH 15, 2018

Tap into what your employees love to do, not just what they are capable of doing. As the Association sector continues to disrupt, to transform and to evolve, some of the biggest casualties are our own employees. They’re bearing the brunt of all this uncertainty, and this often translates into employee disengagement. It’s not just that a volatile working environment is unsettling, but that today’s professionals are looking for more than mere stability.

Recruiting 60

Recruiting Recruitment Innovation Tools 60

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