Smooth The Path
MARCH 14, 2019
Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate. Or members join but they do not move up in the engagement hierarchy. These metrics probably indicate there is a leak in your membership pot. Most associations have seen indicators like these at one time or another, and when we see these warning signs, we race to fix the problem.
Associations Now
MARCH 14, 2019
Capitalizing on the feel-good vibe of the Irish holiday, the Muscular Dystrophy Association’s Shamrocks campaign raises millions during March. While lots of people use St. Patrick’s Day as a reason to wear green and eat corned beef and cabbage, the Muscular Dystrophy Association has tied the day to its annual MDA Shamrocks fundraising campaign for nearly 40 years.
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Association Success
MARCH 14, 2019
Is the full potential of communicating advocacy efforts being reached? For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!
Wild Apricot
MARCH 14, 2019
Organizing events can be stressful, but using the new attachments feature can make it easy to accept submissions, upload certificates and allow members to share notes.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MARCH 14, 2019
Don’t just focus on your closet or your file cabinet: Spend some time this season working on ways to minimize distractions while maximizing productivity. You may think of spring cleaning as a phenomenon to do at home, but you might want to devote a little time toward making room for it at work. But, in an age where the office is more paperless than ever, that spring cleaning is going to come less in the form of sorting out file cabinets and more in the form of rethinking how you tackle the work
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Associations Now
MARCH 14, 2019
Convincing prospective attendees to come to your conference is one thing; selling their bosses on it is something else. What can you do to help prospects persuade their managers? You may have convinced a potential attendee that she can’t miss your conference, but guess what? She may not be the decision-maker. Rather, it could be her manager who delivers the final verdict.
Higher Logic
MARCH 14, 2019
Have you ever spent time with a toddler who is discovering their independence? The moment a growing tyke learns how to do something new, they feel the need to try and do it themselves. There is a certain level of excitability that comes with their newfound independence and fierce determination – not to mention, a common distaste for being told ‘no.’ Sound relatable?
Associations Now
MARCH 14, 2019
Attendee participation can make or break a meeting. That’s where event tech comes in. Also: The downside of narrative content, plus how to fix it. Meeting planners are always looking for new ways to encourage participation among attendees, but sometimes the answer isn’t just to plan better events—it’s to better engage event-tech solutions. “While event-management software tools offer a smoother and more efficient meeting planning process, they can also improve engagement, build your brand, and p
Associations Now
MARCH 14, 2019
Rundown Attendees: 250 plus. Workshops: 30. Sponsors: 6. The International Nanny Association’s 34th Annual Conference begins next week in New Orleans. Attendance is expected to top 250. More than 250 nannies, newborn care specialists, and agency owners are headed to New Orleans to increase their knowledge, hone their skills, and brush up on regulations related to the in-home childcare industry.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
MARCH 14, 2019
Among the supporters of the just-reintroduced Equality Act: trade and professional associations and a 164-member business coalition. The Equality Act, a proposed law that would ensure federal protections for LGBTQ individuals, was first introduced in 1974. But 45 years later, it has yet to pass a chamber of Congress. However, the bill, which was reintroduced by both the House and Senate on Wednesday , could have momentum on its side thanks to support it’s receiving from both businesses and assoc
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