Thu.Oct 03, 2019

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September Update: The new update that will help you create beautiful emails

Wild Apricot

This month's newsletter includes a big announcement about our email editor, an introduction to using the new admin roles, and an interview with Katya, our product manager.

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Creating an Effective Nominating Process for your Association

Association Leaders

It’s the time of year again when many associations are implementing their nomination and election process. Because associations are groups of people or companies in the same profession or industry there are many opportunities for conflict and other challenges as an association goes through its nomination and election process. . To avoid challenges which can lead to bigger problems such as hurt feelings, dropped memberships, etc., it is important that every association have a clear nomination an

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How Much Email is Too Much Email for Members?

Smooth The Path

Successful new member onboarding programs include an email series comprised of messages written specifically with new members in mind. The most effective email plan is extensive, 6 to 15 emails, sent out over seven months or more. When I explain this in presentations, a participant usually asks, “our members are saying we send too many emails, isn’t this way too much?

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The Art and Science of Building a High Performing Team – Part 3

Achurch

We all want to be successful. No matter what field we are in – athletics, academics, social work, or finances – we feel good when we meet goals and contribute to the wins of our overall organization. Anyone in charge of building a team knows that feeling. The only caveat is that team leaders have to get exceptional work done through other people. And, if you have ever spent time as a project manager or a similar position, you know the following statement to be true: building a high performing te

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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AARP’s New Stock Photo Collection Looks to Fight Ageism

Associations Now

With those over the age of 50 often portrayed in stereotypical visual contexts that don’t often match their modern-day realities, AARP is teaming with Getty Images on a proactive effort to fix that. When it comes to highlighting different types of people, stock photos say a lot—and they often don’t show the full picture. That problem of perception has created issues for diverse groups, including racial and ethnic minorities as well as trans and nonbinary people , who often may not show up in pho

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Three Reasons Behind National Voter Registration Day’s Off-Year Success

Associations Now

In most states, 2019 is not an election year. But the annual, nonprofit-run National Voter Registration Day still got more than 400,000 people to register last month. Here are the secrets to the campaign’s success. Each September 24 since 2012, National Voter Registration Day has aimed to get as many people as possible signed up to go to the polls later in the fall.

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Root Cause Analysis of Dysfunction in Your Board of Directors

Leading Associations

In part three of my series on Board of Director’s dysfunction, I want to discuss identifying the root cause of the issues within a board. The first thing to recognize is that the health of your Board of Directors is systemic and every domain affects the others. (What are the Four Domains? Learn more.) From a physical health perspective, if you’ve got a bad knee, it can cause damage to your hip on the opposite side, which has to compensate.

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Daily Buzz: The Right (and Wrong) Reasons to Rebrand

Associations Now

Don’t change your brand identity for the sake of change. Be sure you have data and intention to support it. Also: the power of sharing personal experiences. Rebranding can be a big risk, but one that may be necessary for an organization’s future success. And, when done well, rebrands can bring a big payoff. For nonprofits, a rebrand likely happens to reflect a change in mission or the people your organization serves—which means that before embarking a change, you need to define your new vi

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How to Use Site Retargeting to Gain Registrants

Multiview

The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions. The… The post How to Use Site Retargeting to Gain Registrants appeared first on MultiView.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Create Attendee Connections With Art

Associations Now

Attendees often go to conferences to network and get to know each other. Associations can help create even deeper connections with art. In a recent issue of the magazine, I wrote about an art exhibit that the International Ombudsman Association (IOA) hosted at its annual conference. The idea came from a former board member who had attended Burning Man, an event that celebrates art and community, and was inspired by how many different ways there are to express and experience each other’s perspect