Thu.Feb 15, 2018

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Don't Cut Off the Caring

Idea Architects

"The time has come. The young generation always comes up and beats the older generation. It's how life is." Marta Karolyi, head of the United States women's gymnastic team Despite the fact that the elders may be able to extend their athletic prowess and dominance longer, at some point they will be defeated. Records will fall. Champions will retire. Legends will become memories.

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Bringing the Real World into Virtual Events

Association Success

By making the virtual space come to life, we can create online events that are valuable in themselves. The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and creates a unique forum for networking and learning.

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3 Myths: The Reasons New Members Join Associations

Smooth The Path

Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit , but rarely. Much more often members do not know a thing about the association when they join.

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How Associations Increase Membership Sales

GrowthZone

You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? But how do you really succeed in sales? It starts with being able to track and manage the sales process. Using a sales funnel, anyone can master the art of cultivating and closing sales.

Revenue 92
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

Marketing 185