Mon.Aug 15, 2016

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AMCs Engaged!

YourMembership

Are You Built for Speed? As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, one of my favorite events each year. In a room full of business leaders and professionals serving associations, the desire to connect, engage and grow was the theme of the day. The focus was on speed, and knowing the leverage points that will accelerate your ability to grow.

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What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. The question boils down to this: what’s the value proposition of trade association participation for my company? Participation can be expensive.

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Leaders Need to Play a Different Game

Eric Lanke

This is one of those ideas that just keeps popping up again and again. That one of the things that separates leaders from managers is the game that they are playing. It's not always obvious. No one should be faulted for thinking that everyone on the team is playing the same game. Indeed, that's a natural human tendency, and the topic of innumerable books about how to manage teams.

Team 100
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Why Association Professionals Say Thank You

Smooth The Path

A thank you is more than just an automatic politeness. A thank you says, I see you giving extra effort. Or a thank you says, I understand the work you have put into this. Or a thank you says, I acknowledge you. Or a thank you says, I appreciate what you have done. The staff, board members, volunteers, exhibitors and speakers are all working on behalf of the association.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Internet Association Adds Chief Economist to Quantify Industry Impact

Associations Now

Following its members’ lead, the Internet Association opted to bring on a chief economist. The new executive will focus on analyzing and promoting the industry’s growing role in the economy. Online-based companies want the world to know how much they contribute to the gross domestic product, and to do so, the Internet Association has hired a chief economist.

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How a Nonprofit Turned a Product into a Platform

Associations Now

At an #ASAE16 Game Changer session Monday, the CEO of the nonprofit The Empowerment Plan described how an idea to solve a specific problem led to a larger mission to change the lives of the homeless. It’s not every day that a class project is transformed into a national nonprofit. But that was the case with Veronika Scott, the 24-year-old founder and CEO of Detroit-based The Empowerment Plan, who shared her path from student to leader at a Game Changer session at the ASAE Annual Meeting & Ex

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PETA Gets The Smiths Back Together … for a Video Game

Associations Now

A Longtime Collaboration PETA and Morrissey go way back. The iconic crooner, known for his idiosyncratic personality and clever wordplay, has been active with the group for more than 30 years and received a PETA lifetime achievement award in 2005. “It’s a kinship I relish because PETA has given us all enough support in order to speak up and show our objection to the animal haters who are so certain that they run the game,” Morrissey said in a 2014 interview.

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Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers

Associations Now

Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus: Nostalgia is a great resource that you should use for your events. Emojis are fun, right? We see them in text messages, on Snapchat, and now on Twitter. The social network that made brevity a necessity has released a new feature for brands : allowing them to create their own stickers.

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Keeping Your Governing Documents Up to Date

Associations Now

Remember a Lawyer An association should consult an attorney whenever it is considering amendments to the bylaws or articles of incorporation. This will help you make sure that the amendments are consistent with state statute requirements and that all of the provisions are consistent. Making sure your four key governing documents are aligned will help you define the day-to-day operations and goals of your board.

Review 48
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Retail’s Self-Checkout Problem Highlights Challenges With Theft in Industry

Associations Now

A new study released by the University of Leicester finds that popular self-service checkouts give retailers big headaches because the devices, which rely on the honor system, make it easier for consumers to shoplift. Retail’s tendency toward tech has been a major success story in recent years, with the industry taking bold steps toward mobile payments, chip cards, and innovative marketing approaches.