Higher Logic

JANUARY 29, 2019

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Smooth The Path

JANUARY 29, 2019

A consultant was hired, and after the training, someone said, “he was just doing it for the money. Once you see that you can’t unsee it.” There are many industries where it is not enough to be competent, colleagues and customers want to see caring too. Doctors and teachers, for example, we want them to care. We want doctors to care about making us healthy, and we want teachers to care about the growth of our kids.

Industry 68

Industry Examples Association Value Leadership 68

Wild Apricot

JANUARY 29, 2019

This month's update includes the announcement of the keynote speaker at PersoniFest, our annual user conference, a chance to win an award for your organization, and info on Integromat and our latest release.

Conference 253

Conference Organization Newsletter 253

GrowthZone

JANUARY 29, 2019

Tweet. Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue.

Revenue 97

Revenue Video Technology Tips 97

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

JANUARY 29, 2019

It’s hard work managing chapters across the country and around the world. Here are a few essentials component relations staffers rely on to stay organized and better manage their time. Component relations can be a messy and complicated business, especially when your association is global and relies on a network of chapters to serve as your “boots-on-the-ground” operation worldwide.

Tools 85

Tools Charlotte Social Media Survey 85

Associations Now

JANUARY 29, 2019

Outdoor excursions can provide an opportunity for professional development and networking by making work feel like a vacation. Meeting attendees are discerning consumers, deciding whether or not to attend a meeting based on a number of factors, one of them being the destination itself. Attendees, more and more, are also tourists, seeking novel, memorable experiences that are deeply tied to the uniqueness of a place, according to findings from The Experience Institute.

Team 84

Team Austin Discount Texas 84

Associations Now

JANUARY 29, 2019

Working with prominent political donor Charles Koch, a number of major trade groups threw their support behind an initiative that aims to encourage employers to consider workers with criminal records for open positions. The power of a second chance is one that many ex-convicts struggle to receive in the job market. But a number of major business groups, along with the Society for Human Resource Management, are making the case that this situation needs to change.

Recruiting 82

Recruiting Recruitment Resources Marketing 82

Associations Now

JANUARY 29, 2019

The Association of University Presses has gathered more than 50 of its member publishers to help stock the shelves of Brazil’s National Museum, which suffered a devastating fire last fall. It may have been one of the greatest cultural tragedies of the 21st century, but the world of associations is ready to help remedy the loss of Brazil’s National Museum in Rio de Janeiro.

Library 74

Library Team Education Organization 74

Associations Now

JANUARY 29, 2019

The prominent Newseum is moving as part of a massive real estate deal. Its reasons for doing so might be useful for associations getting squeezed by real estate costs. Also: A five-step strategy to thoughtful webinars. Sometimes, your headquarters’ location doesn’t make sense for your organization anymore. That’s where the Freedom Forum, the nonprofit that operates the Newseum, landed after announcing its plans to sell its prominent building , located at 555 Pennsylvania NW in Washington,

Pennsylvania 53

Pennsylvania DC Washington Cost 53

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy