Association Success

APRIL 11, 2019

Is your culture what you think it is? Culture change, innovation, and experimentation are all hot topics. But before you go about making changes, you need to have a good grasp on what your culture truly is, not simply what you think it is. As a culture consultant, I encounter a lot of confusion around this topic. What is culture anyway? In a previous article , I’ve defined it to be the collection of words, thoughts, actions and—sorry for the technical term—“stuff” (i.e. the tangible and the non-

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Higher Logic

APRIL 11, 2019

Which begs the question…what took so long? It’s simple. Without customers, you don’t have a business. Without happy customers, you don’t have a successful, profitable, sustainable business. For B2B Software-as-a-Service (SaaS) companies, investing in customer success isn’t optional – or, at least it shouldn’t be, at this stage in the game. Most modern-day SaaS platforms utilize a subscription-based model, which means that you have to win your customers over time and time again in the form of sub

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Associations Now

APRIL 11, 2019

Exhibitors, like attendees and speakers, need to be prepared for your event. A look at what associations are doing to ensure their exhibitors have a successful tradeshow experience—and other ideas worth considering. Associations often spend a lot of time preparing and onboarding their conference attendees for their time onsite. These efforts may include preconference webinars to give them a rundown of a meeting’s must-dos; conference buddy programs that pair first-time attendees with seasoned on

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Conference Newsletter Resources Video 100

Smooth The Path

APRIL 11, 2019

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” ( You can find the whole post here ). Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction.

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Marketing Member Experience Association Value Member Engagement 68

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

APRIL 11, 2019

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. Three steps to take if you’re considering a similar move. Defining who and what a member is can be tricky. The aim is to be as inclusive as possible while drawing some basic parameters around your membership base.

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Associations Now

APRIL 11, 2019

A construction industry campaign out of British Columbia aims to educate workers about bullying, harassment, and hazing. Its method: edgy animation. If you’re trying to make a point that you want a certain audience to listen to, sometimes it’s best to get a little edgy. That’s the thinking of the British Columbia, Canada-based BC Construction Association (BCCA) and the nonprofit Builders Code , which sets codes of conduct for the province’s construction sites.

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Tools Social Media Industry Video 79

Effective Database

APRIL 11, 2019

When considering the costs of your current data management system(s), you need to consider both direct costs (how much you pay to actually use the software) and indirect costs (e.g., workarounds required, staff headaches, missed opportunities fro selling, etc.). In many cases, indirect costs far outweigh the direct costs of software, but are often unseen or ignored.

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Associations Now

APRIL 11, 2019

Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. Also: the value of events as a brand builder. It’s no surprise that a rebrand is in effect for Google+, the social network owned and operated by the tech giant: The interface was shuttered for business and consumer use this month after low usage and several high-profile data leaks.

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New York Tools Communications Content 58

SOS Association

APRIL 11, 2019

By Laura Taylor. SOS Account Executive. About Laura. In the association management world, there are basically three types of associations. First, there are trade associations that bring together professionals in an industry who work together to advance legislative causes, support research within their trade, and promote sound and ethical business practices.

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Recruiting Recruitment Course Leadership 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Associations Now

APRIL 11, 2019

Rundown Attendees: 1,300 plus. Conference Sessions: 43. Networking Opportunities: 23. Learning Tracks: 5. AACSB International’s 2019 International Conference and Annual Meeting begins next week in Scotland. Attendance is expected to top 1,300. More than 1,300 business school deans, assistant and associate deans, department chairs, and faculty are headed to Edinburgh, Scotland, to exchange best practices, learn from industry experts, and discover developments in curriculum and technology.

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Spark Consulting

APRIL 11, 2019

[This post is NOT about association management, but many members of the association community are in the DC area, and an outstanding DC nonprofit could REALLY use our help right now.]. You might have read some of the recent coverage ( Post , WTOP , DCist ) of a fairly serious city government screw-up: Serve DC (in the mayor’s office) didn’t bother to file DC’s grant paperwork with the Corporation for National and Community Service this year, which is going to cost the city $3.75M in federal fund

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Associations Now

APRIL 11, 2019

During day one of ASAE’s Xperience Design Project event, association professionals were shown why branding is in the hands of every employee and encouraged to strive for the “impossible.”. The secret to branding your association and its conferences is that there is no secret; everything is branding and marketing. “We are marketing, we are selling, we are branding our association, our events, when we don’t think we are,” said Scott Stratten, president of UnMarketing and author of UnBranding , dur

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