Sun.Apr 02, 2023

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Experts recommend finding a “superpower”—and building a culture that supports it. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” If you were a member of a profession, the association serving it was often the sole option when it came to training you, credentialing you, connecting you with your peers, and advocating on your behalf when le

Proposal 111
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2023 Association Benchmarking Survey is officially OPEN!

Association Adviser

The 2023 Association Benchmarking Survey is now open, and your individual input matters! The Association Benchmarking Survey is one of the most important resources Association Adviser creates each year for the association community. But we need your help gathering your personal experiences as a professional involved in your association’s member engagement efforts.

Survey 78
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Putting Customer Feedback in Action: 3 Key Strategies

MemberClicks

Association leaders know feedback from members is vital and have methods in place to collect it. Just like a retail business might send out a customer feedback survey to determine the best ways to serve its audience, associations should also value “customer” feedback from their members. However, it’s common for all types of organizations to gather feedback but fail to put it into action.